Tik Tok

Brand Strategist - Gaming

Tik Tok
151 W 42nd St, New York, NY 10036, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Define strategic points of view and translate them into effective, breakthrough narratives for the Gaming category. Craft and present thought leadership narratives to top Gaming marketers in partnership with Sales. Partner with Insights, Creative Lab, Creator Solutions, and Client Solutions to source top trends and insights that bolster TikTok's positioning with Gaming marketers. Educate and empower Gaming marketers to advertise on TikTok through innovative marketing programs that you concept and bring to life. Collaborate with Sales on responding to select RFPs for key Gaming clients with creative strategies and product solutions that deliver on advertiser goals. Demonstrate thought leadership, anticipate prospective and current advertisers' needs based on a keen understanding of digital marketing trends and challenges and provide proactive inspiration and recommendations.

Where is this job?
This job is located at 151 W 42nd St, New York, NY 10036, USA
Job Qualifications

  • 5+ years experience in a strategy role at a major Gaming company or on a respective account within a top-tier brand / media agency

  • Experience working with and/or pitching to major Mobile, Console, or PC Gaming advertisers

  • Strong grasp on Gaming culture and creators with a keen understanding of what is relevant and an eye for upcoming trends

  • Understanding of digital advertising and social media platforms and best practices

Required Skills

  • Time Management Skills

  • Analytical skills (data driven)

  • Deliver innovative marketing presentations

  • Upcoming trends skills

Soft Skills

  • Process Improvement

  • Prioritizing skills

  • Organizational skills

  • Communication Skills

  • Adaptability

  • Attention to detail and accuracy

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Brand Strategist - Gaming in 151 W 42nd St, New York, NY 10036, USA is $85,000-$110,000. This salary range may vary depending on the individual's experience, skills, qualifications, and other factors.

Additional Information
Tik Tok is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMay 20th, 2021
Apply BeforeApril 11th, 2026
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About Tik Tok

TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, the media app was launched as Douyin in China in September 2016 and introduced to the overseas market as TikTok one year later.

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