Specialist, Lifecycle Marketing

Create impactful email campaigns targeting current subscribers, with a focus on communications around the end of the customer lifecycle, such as renewal notices, monthly-to-annual offers, and reactivation discounts. Expand retention-related communications to subscribers across mobile apps and social media platforms—including Apple/iOS, Google/Android, Facebook/Instagram, and Twitter—through both paid advertising campaigns and organic messaging. Support A/B tests of segmentation tactics, design choices, and pricing strategies across The Post’s site, emails, and apps, as well as in paid campaigns. Monitors campaigns and supports and/or develops reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness. Collaborate with product teams to implement organic solutions for engaging subscribers wherever they interact with The Post.

According to JobzMall, the average salary range for a Specialist, Lifecycle Marketing in One Franklin Square, 1301 K St NW, Washington, DC 20005, USA is between $85,000 and $90,000 per year.

The Washington Post is a major American daily newspaper published in Washington, DC, with a particular emphasis on national politics and the federal government.