Head of Digital & Ecommerce

The Washington Post is seeking a digital marketing leader to join our subscriptions team and lead all our global digital and ecommerce efforts. You will work with Product Marketing and Analytics to leverage customer insights to better segment, target, and reach potential subscribers. You will scope new channels, platforms, tools, and systems to improve performance. You will establish the right balance between testing new channels and scaling existing platforms. You will be responsible to deliver our new subscriber P&L and will manage key metrics including SAC/CAC, CPA, CPI (cost per installation) and LTV (lifetime value) to CAC ratio. You will educate and gain buy-in with our wider organization to your approach. You will identify and manage any necessary external vendors to support our evolved approach. You will manage and develop a team of performance marketing managers and specialists as well as provide regular feedback to our media agency to maintain ongoing performance.

According to JobzMall, the average salary range for a Head of Digital & Ecommerce in One Franklin Square, 1301 K St NW, Washington, DC 20005, USA is $166,000 to $246,000 per year. This range can vary depending on the company's size, industry, and location. It also depends on the individual's experience and qualifications.

The Washington Post is a major American daily newspaper published in Washington, DC, with a particular emphasis on national politics and the federal government.