Group Marketing Manager, Paid Media

Build and manage a team of media managers and specialists to launch paid media campaigns across various channels to acquire new subscribers under cost allowables. Provide comprehensive analysis of performance marketing campaigns and experiments, and make actionable recommendations in digestible form to senior leadership. Develop hypotheses with eCommerce that will positively impact the user journey business and design experiments to validate them. Partner with Analytics to develop and implement forecasting and targeting models. Evaluate, engage and manage external partners/vendors including a media agency. The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team.

According to JobzMall, the average salary range for a Group Marketing Manager, Paid Media in One Franklin Square, 1301 K St NW, Washington, DC 20005, USA is $90,000 to $150,000 annually. This range is for an experienced professional with a proven track record in paid media marketing. The salary range may vary depending on the size of the company, the complexity of the role, the experience of the individual, and the local job market.

The Washington Post is a major American daily newspaper published in Washington, DC, with a particular emphasis on national politics and the federal government.