Digital Analyst

The Audience Development and Analytics department drives strategic and operational decisions for The Washington Post. Work with stakeholders across departments to understand what KPIs are important from a priorities perspective and come up with a measurement plan. Work with the Engineering and Product teams to ensure metrics are appropriately defined, implemented and tested across our digital assets. Design, build and maintain key periodic reports, dashboards and analyses utilizing Hadoop, Web Analytics tools (Adobe Analytics/ Google Analytics), R, Tableau and other reporting and visualization tools. Develop best practices and approaches to answer ad hoc questions on online user behavior, customer journeys, engagement, conversion data and multi-channel attribution. Assist various testing and optimization efforts and special initiatives by performing in-depth and ad-hoc analysis of information from multiple data sources (web analytics data, marketing data, newsletter data, subscription data, alternate platforms as well as external data) to assist data informed decision making at all levels.

According to JobzMall, the average salary range for a Digital Analyst in One Franklin Square, 1301 K St NW, Washington, DC 20005, USA is between $60,000 and $97,000. This range is based on the salaries of currently advertised jobs in the area for similar positions.

The Washington Post is a major American daily newspaper published in Washington, DC, with a particular emphasis on national politics and the federal government.