The Walt Disney Company

Product Marketing Associate

The Walt Disney Company

Glendale, CA, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Are you a creative and driven individual with a passion for storytelling and entertainment? Look no further than The Walt Disney Company! As a Product Marketing Associate, you will be a key player in promoting and launching our beloved products and experiences to audiences worldwide. We are seeking a highly motivated and organized individual with a strong understanding of marketing principles and the ability to think outside the box. If you are ready to bring the magic of Disney to life, we want you on our team!

  1. Develop and implement marketing strategies to effectively promote and launch Disney products and experiences to global audiences.
  2. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding across all marketing efforts.
  3. Conduct market research and analysis to identify target audiences and their preferences, and use this information to inform marketing strategies.
  4. Create compelling and engaging marketing content, including but not limited to social media posts, email marketing campaigns, and promotional materials.
  5. Monitor and analyze marketing metrics to measure the success of campaigns and make data-driven recommendations for future strategies.
  6. Stay up-to-date on industry trends and competitor activity to inform marketing strategies and stay ahead of the game.
  7. Plan and execute events and activations to promote Disney products and experiences, both virtually and in-person.
  8. Collaborate with external partners and vendors to ensure seamless execution of marketing campaigns and events.
  9. Manage marketing budgets and timelines to ensure projects are delivered on time and within budget.
  10. Continuously strive to think outside the box and come up with innovative and creative marketing ideas to bring the magic of Disney to life for audiences worldwide.
Where is this job?
This job is located at Glendale, CA, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Business Administration, Or A Related Field

  • Minimum Of 2-3 Years Of Experience In Product Marketing, Preferably In The Entertainment Industry

  • Strong Understanding Of Consumer Behavior, Market Trends, And Competitive Landscape

  • Excellent Written And Verbal Communication Skills, With The Ability To Create Compelling Marketing Materials

  • Familiarity With Digital Marketing Strategies And Proficiency In Analytics Tools Such As Google Analytics And Adobe Analytics.

Required Skills
  • Strategic Planning

  • Social Media

  • Market Research

  • Content Creation

  • Event Planning

  • Analytics

  • Public Relations

  • Brand management

  • Product Launch

  • Competitive analysis

  • Product positioning

  • Campaign planning

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Work ethic

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Product Marketing Associate in Glendale, CA, USA is between $50,000 and $80,000 per year. This range can vary depending on factors such as the individual's level of experience, the specific company they work for, and the industry they are in. Additionally, bonuses and other benefits may also contribute to the overall compensation for a Product Marketing Associate in Glendale, CA.

Additional Information
The Walt Disney Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 2nd, 2025
Apply BeforeAugust 1st, 2025
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About The Walt Disney Company

The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.

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