Manager, Marketing Analytics
Work with partners to identify critical questions that need to be answered in order to establish effective KPIs and develop measurement plans and solutions that lead to actionable insights. Monitor and report marketing performance data across products, partners and content. Support optimization of media (including audiences, campaigns, messaging, creative) and subscriber acquisition tactics through testing and prescriptive analytics. Create insightful and well-organized presentations that contribute to overall business needs and goals, explaining complex situations clearly and simply. Lead and manage scrum activities with our team, diving deep to help unblock their daily tasks. Collaborate with other Disney+ & Hulu technology teams to bring best practices across the organization.
6+ years of hands-on analytical work experience designing, building, and evaluating analytical datasets
3+ years of SQL
Experience collecting, validating, and analyzing data.
Demonstrated understanding of ETL concepts including data integration pipelines, staging tables, incremental loading
Previous work in a strategy team, ideally providing analytics to inform business decisions
Python
A/B testing
Time Management Skills
Hypothesis formulation
Project-management
Statistical analysis techniques
Post-experiment analysis
Writing, leading and deploying code
Motivated, self-directed and driven
Multitasking Skills
Problem Solving Skills
Flexibility/Adaptability
Detail Oriented and Organized
Verbal and Written Communication
According to JobzMall, the average salary range for a Manager, Marketing Analytics in 500 S Buena Vista St, Burbank, CA 91521, USA is $100,000 to $125,000 per year. This range is based on a variety of factors, such as the individual's experience level, the size and scope of the organization, and the position's specific responsibilities. Additionally, the salary range may vary depending on the location, industry, and other factors.
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The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.
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