Director, Media Planning

Welcome to The Walt Disney Company! We are seeking a highly skilled and creative Director of Media Planning to join our dynamic team. As a global leader in entertainment, we are looking for a driven individual with a strong passion for media planning and a deep understanding of the industry. In this role, you will be responsible for developing and executing strategic media plans for our various business units, ensuring maximum impact and reach for our beloved brands. If you have a proven track record of success in media planning and a love for all things Disney, we want to hear from you!

1. Develop and execute strategic media plans for various business units within The Walt Disney Company.
2. Stay up-to-date with industry trends and changes to ensure the most effective media planning strategies are implemented.
3. Conduct research and analysis to identify target audiences and create media plans that effectively reach and engage them.
4. Collaborate with cross-functional teams, including marketing, creative, and digital, to ensure alignment and consistency in messaging and branding.
5. Manage media budgets and allocate resources appropriately to maximize impact and reach.
6. Negotiate and secure media partnerships and sponsorships to increase brand visibility and reach new audiences.
7. Monitor and track media performance, making adjustments as needed to ensure goals and objectives are met.
8. Develop and maintain relationships with media vendors and partners to ensure the best rates and placements are secured.
9. Lead and mentor a team of media planners, providing guidance and support to develop their skills and knowledge.
10. Analyze data and provide insights to inform future media planning strategies and decisions.
11. Act as a brand ambassador for The Walt Disney Company, representing our beloved brands in all media planning efforts.
12. Continuously seek out new and innovative ways to reach and engage audiences through traditional and digital media platforms.
13. Ensure compliance with all legal and ethical standards in media planning and advertising.
14. Collaborate with other departments and stakeholders to ensure media plans are aligned with overall company goals and objectives.
15. Maintain a strong understanding of the competitive landscape and make recommendations for adjustments to media plans as needed.

According to JobzMall, the average salary range for a Director, Media Planning in Burbank, CA, USA is $101,000 to $159,000 per year. This can vary depending on the company, years of experience, and other factors.

The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.