The Walt Disney Company

Content Planning Manager

The Walt Disney Company

Glendale, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to The Walt Disney Company, where magic and imagination come to life through our diverse and captivating content. We are seeking a talented Content Planning Manager to join our team and help shape the future of our beloved brand. As a content planning manager, you will play a critical role in strategizing and executing the development and distribution of our content across various platforms. We are looking for someone with a passion for storytelling and a strong understanding of audience engagement to help us continue to deliver exceptional entertainment experiences. If you have a creative mindset, excellent organizational skills, and a deep understanding of the media landscape, we invite you to apply for this exciting opportunity. Join us and be a part of creating unforgettable moments for our audiences around the world.

  1. Develop and execute strategic plans for the development and distribution of content across various platforms, including but not limited to television, film, digital, and social media.
  2. Collaborate with cross-functional teams, including creative, production, marketing, and distribution, to ensure alignment and cohesiveness in content planning and execution.
  3. Conduct market and audience research to identify trends and opportunities for content development and distribution.
  4. Work closely with creative teams to ensure that content aligns with brand standards and resonates with target audiences.
  5. Create and maintain content schedules and timelines, ensuring timely delivery and distribution across all platforms.
  6. Monitor and analyze audience engagement metrics to inform content strategies and make necessary adjustments.
  7. Stay up-to-date with industry trends, competitive landscape, and emerging technologies to continuously improve content planning processes.
  8. Collaborate with international teams to ensure global content consistency and localization.
  9. Develop and manage budgets for content planning and production.
  10. Provide leadership and mentorship to junior team members to foster their professional growth and development.
  11. Communicate effectively with stakeholders at all levels, including senior management, to provide updates on content planning initiatives and performance.
  12. Maintain a strong understanding of The Walt Disney Company's brand, values, and audience demographics to ensure all content aligns with the company's overall vision.
  13. Identify and pursue new opportunities for content partnerships and collaborations to expand the company's reach and impact.
  14. Ensure compliance with all legal and regulatory guidelines in the development and distribution of content.
  15. Foster a culture of innovation and creativity within the content planning team.
Where is this job?
This job is located at Glendale, CA, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Communications, Or A Related Field.

  • Minimum Of 5 Years Experience In Content Planning And Strategy Development.

  • Strong Understanding Of Digital Media Landscape And Trends.

  • Excellent Project Management Skills And Ability To Work In A Fast-Paced, Deadline-Driven Environment.

  • Proven Track Record Of Developing Successful Content Campaigns And Driving Engagement Across Various Platforms.

Required Skills
  • Project Management

  • Social Media

  • Data Analysis

  • Content Creation

  • Digital Marketing

  • Creative writing

  • Content Strategy

  • Brand management

  • storytelling

  • Audience analysis

  • Visual

  • Content Calendar

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Content Planning Manager in Glendale, CA, USA is between $70,000 and $85,000 per year. However, this may vary depending on factors such as the company, industry, experience, and qualifications of the individual.

Additional Information
The Walt Disney Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedFebruary 11th, 2025
Apply BeforeMay 10th, 2026
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About The Walt Disney Company

The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.

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