The Walt Disney Company

Analyst, DTC Strategy

The Walt Disney Company

Burbank, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to The Walt Disney Company, where magic and imagination come to life every day. We are seeking a highly skilled and dynamic individual to join our team as an Analyst for our Direct-to-Consumer (DTC) Strategy. In this role, you will play a critical part in shaping the future of our company by analyzing market trends, consumer behavior, and business performance to drive strategic decision-making for our DTC initiatives. As a member of our team, you will have the opportunity to work with some of the most talented and passionate individuals in the entertainment industry, and contribute to the success of our diverse portfolio of streaming services. To excel in this role, you must have a strong analytical mindset, excellent communication skills, and a passion for the ever-evolving landscape of digital media. Join us on our journey to deliver unparalleled entertainment experiences to audiences around the world.

  1. Conduct market research and analyze trends to identify opportunities for growth and improvement in our DTC initiatives.
  2. Analyze consumer behavior data and provide insights to inform decision-making on product development, pricing, and marketing strategies.
  3. Monitor and analyze performance metrics to track the success of our DTC services and make recommendations for improvement.
  4. Collaborate with cross-functional teams to develop and implement strategic plans for DTC initiatives.
  5. Communicate complex data and insights to stakeholders in a clear and concise manner.
  6. Stay up-to-date on industry trends and developments in the digital media landscape to inform strategy.
  7. Work closely with finance and business teams to develop financial models and projections for DTC initiatives.
  8. Conduct competitive analysis to inform positioning and differentiation strategies for our DTC services.
  9. Create presentations and reports to share findings and recommendations with senior leadership.
  10. Participate in brainstorming sessions and contribute innovative ideas to drive growth and success for our DTC services.
  11. Collaborate with data analytics teams to ensure accurate and timely data collection and analysis.
  12. Continuously monitor and evaluate the performance of our DTC services and make recommendations for improvements and optimizations.
  13. Develop and maintain relationships with external partners and vendors to support DTC strategy and initiatives.
  14. Foster a collaborative and positive work environment by actively contributing to team discussions and supporting team members.
Where is this job?
This job is located at Burbank, CA, USA
Job Qualifications
  • Bachelor's Degree In Business Administration, Marketing, Or Related Field.

  • Minimum Of 3-5 Years Of Experience In Direct-To-Consumer Strategy, Preferably In The Media Or Entertainment Industry.

  • Strong Analytical And Problem-Solving Skills, With The Ability To Synthesize Data Into Actionable Insights.

  • Excellent Communication And Presentation Skills, With The Ability To Effectively Communicate Complex Ideas To A Variety Of Stakeholders.

  • Proven Track Record Of Driving Successful Direct-To-Consumer Initiatives, With A Focus On Maximizing Customer Acquisition And Retention.

Required Skills
  • Financial Analysis

  • Project Management

  • Data Analysis

  • Market Research

  • E-Commerce

  • Forecasting

  • Digital Marketing

  • Brand management

  • Strategy development

  • Customer segmentation

  • Competitive analysis

  • consumer insights

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Analyst, DTC Strategy in Burbank, CA, USA is $80,000-$120,000 per year. This may vary depending on the specific company, experience level, and additional skills or certifications the individual may have.

Additional Information
The Walt Disney Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 22nd, 2024
Apply BeforeJuly 20th, 2025
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About The Walt Disney Company

The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.

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