
Manager - Audience Marketing
Responsible for both driving the strategy of and execution behind THD’s audience marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies. This role is responsible for leading agency relationships, working with media partners to plan and execute audience-driven campaigns, creating and curating content and championing the evolution of audience-based marketing at The Home Depot. This role will utilize data, analytics and technology to lead the development and execution of marketing strategies to create personalized 1-1 experiences. Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results.
6 years of related experience
Retail Marketing experience
Managing a major consumer Brand experience
Ability to work effectively under pressure and to handle a heavy work load.
Programmatic buying, audience-centered marketing experience is a plus
Budget management
Data Analytics
Time Management Skills
Agency Account/Project Management
Business planning skills
Verbal communication
Driven and self-motivated
written communication
Problem Solving Skills
Detail Oriented and Organized
Multi tasker
Flexiblility
According to JobzMall, the average salary range for a Manager - Audience Marketing in C-20, 2455 Paces Ferry Rd SE, Atlanta, GA 30339, USA is $46,000-$110,000 per year. This range may vary depending on the size of the employer, the experience of the Manager - Audience Marketing, and the specific duties and responsibilities associated with the position.
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Home Depot, Inc. is a home improvement retailer that sells building materials and home improvement products. It operates The Home Depot stores, which provides full-service, warehouse-style stores that sells a wide assortment of building materials, home improvement products and lawn and garden products and provide a number of services. The company offers national installation services through pre-screened independent contractors for products ranging from floors to roofs, windows to water heaters, and kitchen cabinets to vinyl siding.

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