Director, Brand Marketing

We are looking for an innovative, experienced, and highly organized individual to join our team as the Director of Brand Marketing at The Hertz Corporation. Reporting directly to the Chief Marketing Officer, the Director of Brand Marketing will play a critical role in developing and executing our global brand strategy with the goal of increasing brand awareness, loyalty, and advocacy. The ideal candidate should possess at least 10 years of brand marketing experience and a proven track record of developing and executing successful, high-impact strategies. They should also have a strong knowledge of the digital media landscape as well as a creative and analytical mindset. Additionally, the Director of Brand Marketing should have a passion for the Hertz brand and a deep understanding of customer needs and preferences. If you are an organized, strategic thinker and creative problem-solver with a track record of success, we would love to hear from you!

Responsibilities:

1. Develop and implement a comprehensive global brand strategy for The Hertz Corporation.
2. Manage the overall execution of the brand strategy to ensure its successful implementation.
3. Utilize digital media and other marketing channels to maximize brand awareness, loyalty, and advocacy.
4. Monitor market trends, customer needs, and preferences to inform brand strategy decisions.
5. Identify potential opportunities for brand growth and development.
6. Develop creative solutions to complex brand challenges.
7. Develop and manage a budget to ensure efficient use of resources.
8. Lead and manage a team of brand marketing professionals.
9. Establish and maintain relationships with external partners and vendors.
10. Measure and report on brand performance metrics.

According to JobzMall, the average salary range for a Director, Brand Marketing in Estero, FL, USA is $100,000-$135,000 per year. This range may vary depending on experience, skill level, specific job duties, and other factors.

The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., is an American car rental company based in Estero, Florida, that operates 10,200 corporate and franchisee locations internationally. Their brands are: Hertz, Hertz Local Edition, Hertz Car Sales, Donlen, Dollar Car Rental, Thrifty Car Rental, and Firefly Car Rental.