Media Relations Coordinator - Rawls College Social Media & Multimedia

Are you a skilled communicator with a passion for social media and multimedia? Do you have experience in media relations and a knack for creating engaging content? If so, we have the perfect opportunity for you! The Rawls College of Business at Texas Tech University is seeking a Media Relations Coordinator to join our dynamic team. In this role, you will be responsible for managing our social media presence and creating compelling multimedia content to promote our college and its initiatives. If you have a creative mindset, excellent communication skills, and a strong understanding of media relations, we encourage you to apply for this exciting opportunity.

1. Develop and implement social media strategies to increase the Rawls College of Business's online presence and engagement.
2. Monitor and manage all social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
3. Create and curate engaging and relevant content for social media, including graphics, videos, and written posts.
4. Collaborate with various departments and teams within the college to gather content and promote events and initiatives.
5. Stay up-to-date with social media trends, tools, and best practices to ensure the college's social media strategy remains effective.
6. Build and maintain relationships with media outlets and journalists to promote the college and its initiatives.
7. Write press releases and other media materials to share news and updates about the college.
8. Manage media inquiries and coordinate interviews and media appearances for faculty and staff.
9. Monitor media coverage and prepare reports for college leadership.
10. Assist in crisis communication and reputation management for the college.
11. Use analytics and data to track the success of social media and media relations efforts and make recommendations for improvement.
12. Participate in the planning and execution of special events and initiatives to promote the college.
13. Collaborate with other members of the marketing and communications team to ensure consistency in messaging and branding across all platforms.
14. Provide training and support to faculty and staff on social media and media relations best practices.
15. Represent the Rawls College of Business in a professional and positive manner at all times.

According to JobzMall, the average salary range for a Media Relations Coordinator - Rawls College Social Media & Multimedia in Lubbock, TX, USA is $40,000-$50,000 per year. This range can vary depending on the specific job duties, level of experience, and the employer. Some Media Relations Coordinators in this role may earn less than $40,000, while others may earn more than $50,000. It is important to research specific job postings and company salaries to get a more accurate understanding of the salary range in this role.

Texas Tech University, often referred to as Texas Tech, Tech, or TTU, is a public research university in Lubbock, Texas. Established on February 10, 1923, and called until 1969 Texas Technological College, it is the main institution of the four-institution Texas Tech University System