Content Manager, Digital Experience

Welcome to Tesla - a company pushing the boundaries of innovation and revolutionizing the automotive industry. We are seeking a talented and driven Content Manager to join our Digital Experience team. As a Content Manager at Tesla, you will be responsible for creating and managing digital content across all our platforms, from our website to social media channels. You will play a crucial role in shaping the voice and presence of our brand online. We are looking for an individual with a passion for storytelling, a strong understanding of digital media, and a keen eye for detail. If you are ready to be a part of a dynamic and fast-paced team, read on to learn more about the qualifications we are looking for.

1. Develop and implement a content strategy that aligns with Tesla's brand and business objectives.
2. Create and manage high-quality, engaging, and innovative content for all digital platforms, including website, social media, and email marketing.
3. Collaborate with cross-functional teams to develop and execute campaigns and initiatives that drive brand awareness, engagement, and lead generation.
4. Monitor and analyze content performance and make data-driven recommendations for optimization.
5. Stay up-to-date with industry trends, current events, and competitor activity to inform content strategy and ensure Tesla's digital presence remains innovative and relevant.
6. Oversee the content production process, including ideation, creation, review, and publishing, ensuring timely delivery and adherence to brand guidelines.
7. Manage and maintain the content calendar, ensuring a consistent publishing schedule and timely updates.
8. Work with external agencies and freelancers to source and produce visual assets, such as images and videos, for digital content.
9. Collaborate with the design team to ensure all digital content is visually appealing, on-brand, and optimized for different platforms and devices.
10. Conduct regular audits and quality checks to ensure accuracy, consistency, and relevance of all digital content.
11. Develop and maintain relationships with key stakeholders to ensure content aligns with business goals and meets their needs.
12. Maintain a strong understanding of SEO best practices and incorporate them into content creation and optimization.
13. Manage the content budget, including vendor relationships, invoicing, and tracking expenses.
14. Train and guide team members on content creation, best practices, and tools to ensure consistency and quality.
15. Continuously seek opportunities for improvement and innovation in content creation, distribution, and measurement.

According to JobzMall, the average salary range for a Content Manager, Digital Experience in Palo Alto, CA, USA is between $70,000 and $100,000 per year. This range can vary based on factors such as experience, education, and specific job responsibilities. Additionally, bonuses and benefits may also impact the overall salary for this position.

Tesla, Inc., is an American electric vehicle and clean energy company based in Palo Alto, California. The company specializes in electric vehicle manufacturing, battery energy storage from home to grid scale and, through its acquisition of SolarCity, solar panel and solar roof tile manufacturing.