Temple University

Executive Director, Enrollment Marketing

Temple University

Philadelphia, PA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a dynamic leader with a passion for higher education and a proven track record in enrollment marketing? Look no further! Temple University is seeking an Executive Director to lead our enrollment marketing team. As the Executive Director, you will play a critical role in shaping the university's enrollment strategy and ensuring its success. We are looking for someone who is driven, innovative, and strategic - someone who can bring new ideas and approaches to attract and retain top students. If you have a strong background in enrollment marketing and are ready for the next step in your career, we want to hear from you. Join us at Temple University and make a difference in the lives of our students and the future of our institution.

  1. Develop and lead the overall enrollment marketing strategy for the university, in alignment with the university's goals and priorities.
  2. Oversee the enrollment marketing team and provide guidance, support, and mentorship to team members.
  3. Collaborate with key stakeholders, including admissions, academic departments, and senior leadership, to drive enrollment and meet recruitment goals.
  4. Conduct market research and analyze enrollment trends to identify opportunities and develop targeted marketing campaigns.
  5. Develop and monitor the enrollment marketing budget, ensuring effective use of resources.
  6. Stay up-to-date with industry trends and best practices in enrollment marketing to inform and enhance the university's strategy.
  7. Utilize data and analytics to measure the effectiveness of enrollment marketing efforts and make data-driven decisions.
  8. Develop and maintain relationships with external partners and vendors to support enrollment marketing initiatives.
  9. Lead the development and execution of innovative recruitment events and initiatives to attract top students.
  10. Collaborate with the university's branding and communications teams to ensure a cohesive and impactful brand message in all enrollment marketing materials.
  11. Represent the university and its enrollment marketing efforts at conferences and events.
  12. Continuously evaluate and improve enrollment marketing processes and procedures to drive efficiency and effectiveness.
  13. Develop and maintain strong relationships with current and prospective students, parents, and alumni.
  14. Foster a positive and inclusive team culture that promotes collaboration, creativity, and professional growth.
  15. Adhere to all university policies and procedures, as well as ethical and legal standards in all enrollment marketing efforts.
Where is this job?
This job is located at Philadelphia, PA, USA
Job Qualifications
  • Extensive Experience In Enrollment Marketing: A Successful Executive Director Should Possess A Deep Understanding Of Enrollment Marketing Strategies And Techniques, With A Proven Track Record Of Achieving Enrollment Goals In A University Setting.

  • Strong Leadership And Management Skills: As The Head Of The Enrollment Marketing Team, The Executive Director Should Have Excellent Leadership And Management Abilities To Effectively Guide And Motivate Team Members Towards Achieving Enrollment Targets.

  • Knowledge Of Higher Education Industry: A Thorough Understanding Of The Higher Education Landscape, Including Current Trends And Challenges, Is Crucial For An Executive Director To Develop Effective Enrollment Marketing Strategies For Temple University.

  • Data-Driven Decision Making: The Executive Director Should Be Adept At Analyzing And Interpreting Enrollment Data To Inform Strategic Decision Making. This Includes The Ability To Identify Key Enrollment Metrics, Track Progress, And Make Data-Driven Recommendations For Improvements.

  • Excellent Communication And Collaboration Skills: The Role Of An Executive Director Involves Working Closely With Various Departments And Stakeholders Within The University, As Well As External Partners. Strong Communication And Collaboration Skills Are Essential For Building Relationships And Fostering A Cohesive Enrollment Marketing Strategy.

Required Skills
  • Communication Skills

  • Project Management

  • Data Analysis

  • Marketing Strategy

  • Market Research

  • Budget management

  • Relationship Building

  • Team Leadership

  • Digital advertising

  • Brand Development

  • Enrollment management

  • Campaign planning

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Executive Director, Enrollment Marketing in Philadelphia, PA, USA is between $120,000 and $180,000 per year. This range can vary depending on factors such as experience, education, and the specific organization or industry. Additionally, bonuses and other forms of compensation may also be included in this range.

Additional Information
Temple University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 2nd, 2025
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 

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About Temple University

Temple University (sometimes referred to as Temple or TU) is a public research university in Philadelphia, Pennsylvania. It was founded in 1884 by the Baptist minister Russell Conwell. On May 12, 1888, it was renamed the Temple College of Philadelphia. By 1907, the institution revised its institutional status and was incorporated as a university. Temple is among the world's largest providers of professional education (law, medicine, podiatry, pharmacy, dentistry, engineering and architecture), preparing the largest body of professional practitioners in Pennsylvania.

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