Digital Marketing Specialist

At TCL Corporation, we are looking for a passionate, digitally-savvy and creative Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies to increase customer engagement, drive website traffic, expand online presence, and enhance brand recognition.The ideal candidate should have a strong understanding of the digital landscape and how to effectively use digital channels to reach customer segments. You must be an innovative thinker who has a proven track record of success in developing and implementing digital marketing campaigns that have resulted in tangible growth. We are looking for someone who is comfortable working with data, has excellent communication and organizational skills, and can manage multiple projects at once.If you have a passion for digital marketing and are excited to help grow our brand, this could be the perfect opportunity for you!

Responsibilities:

1. Develop and execute digital marketing strategies to increase customer engagement, drive website traffic, expand online presence, and enhance brand recognition.
2. Analyze data to make informed decisions about digital marketing campaigns.
3. Monitor and report on the performance of digital marketing campaigns.
4. Manage and optimize digital campaigns, including search engine optimization (SEO), search engine marketing (SEM), display advertising, and social media campaigns.
5. Develop and implement strategies to increase customer acquisition and retention.
6. Create content and design digital assets for digital campaigns.
7. Collaborate with internal stakeholders to ensure campaigns are aligned with company objectives.
8. Stay up-to-date with digital marketing trends and tools.
9. Assist in budget planning and management.
10. Monitor competitors’ digital marketing activities and strategies.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Phoenix, AZ, USA is between $40,000 and $75,000 per year. The salary range is determined by factors such as experience, education, and qualifications. The salary range can also be affected by the company size, industry, and the type of digital marketing services offered.

TCL Corporation is a partially state-owned Chinese multinational electronics company headquartered in Huizhou, Guangdong Province. It designs, develops, manufactures and sells products including television sets, mobile phones, air conditioners, washing machines, refrigerators and small electrical appliances.