Welcome to Taco Bell, home of the iconic Crunchwrap Supreme and Cheesy Gordita Crunch. We are currently seeking a dynamic Marketing Program Manager to join our team and help us continue to grow and innovate in the fast-paced world of fast food. As a Marketing Program Manager, you will play a crucial role in driving the success of our brand through the development and execution of strategic marketing programs. We are looking for a highly motivated individual with a passion for marketing and a strong track record of delivering results. If you are a creative thinker, strategic planner, and team player, we want you to join our Taco Bell family.
- Develop and execute strategic marketing programs to drive brand growth and increase sales.
- Conduct market research and analysis to identify key consumer insights and trends.
- Collaborate with cross-functional teams, including product development, finance, and operations, to create integrated marketing campaigns.
- Manage all aspects of marketing programs, including budget, timeline, and execution.
- Monitor and analyze program performance, making necessary adjustments to maximize effectiveness.
- Develop and maintain relationships with external partners and agencies to support program initiatives.
- Stay up-to-date on industry trends and best practices to inform program strategies.
- Develop and maintain project plans, timelines, and budgets for each program.
- Coordinate with regional and local teams to ensure consistent execution of marketing programs.
- Communicate program updates and results to key stakeholders, including senior management.
- Identify and implement opportunities for continuous improvement in program strategies and processes.
- Represent the Taco Bell brand and maintain brand standards in all marketing materials and communications.
- Foster a positive and collaborative team environment to support overall marketing goals.
- Continuously monitor and analyze competitor activities and adjust program strategies accordingly.
- Adhere to company policies and procedures and ensure compliance with all legal and regulatory requirements.
Bachelor's Degree In Marketing, Business, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Marketing, Preferably In The Food And Beverage Industry.
Strong Project Management Skills With The Ability To Handle Multiple Projects Simultaneously.
Excellent Communication And Interpersonal Skills To Effectively Collaborate With Cross-Functional Teams And External Partners.
Proven Track Record Of Developing And Executing Successful Marketing Campaigns That Drive Sales And Brand Awareness.
Advertising
Project Management
Data Analysis
Market Research
Budget management
Content Creation
Event Planning
Social media management
Team Leadership
Email Marketing
Brand Development
Campaign strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Program Manager in Irvine, CA, USA is $80,000 to $120,000 per year. This can vary depending on factors such as the size and industry of the company, the candidate's level of experience and education, and the specific responsibilities and goals of the role. Additionally, bonuses and benefits may also be included in the overall compensation package.
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Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican and Tex-Mex foods that include tacos, burritos, quesadillas, and nachos.
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