Segment Marketing Manager, Sponsorships
Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation. Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives. Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget. Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance. May lead/mentor other managers and influence cross-functional teams.
4-7 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
Experience in data driven marketing techniques and traditional database marketing is critical.
Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc
Excellent Time Management
Digital marketing execution
Multi-channel/omni-channel environment
Marketing Strategy and Positioning
Integrated marketing planning
End to end campaign development
Verbal communication
Highly motivated and self-directed.
Prioritizing skills
written communication
Adaptability
Problem-Solving
Multi tasker
According to JobzMall, the average salary range for a Segment Marketing Manager, Sponsorships in 3305 160th Ave SE, Bellevue, WA 98007, USA is between $76,616 and $116,355. This range may vary depending on the exact job duties and experience of the individual being hired.
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