Marketing Consumer Insights Manager

Welcome to T-Mobile, the Un-carrier that is changing the game in the wireless industry. We are seeking a passionate and data-driven Marketing Consumer Insights Manager to join our dynamic and innovative team. As a key member of our Marketing team, you will have the opportunity to shape and drive our consumer insights strategy, providing valuable insights and recommendations to drive business growth. If you are a strategic thinker with a strong understanding of consumer behavior and market trends, and have a proven track record of utilizing data to inform marketing strategies, we want to hear from you! Join us in revolutionizing the wireless industry and make a real impact on our customers' lives.

1. Lead the development and implementation of a comprehensive consumer insights strategy to support T-Mobile's marketing initiatives.
2. Utilize data and market research to identify key consumer trends and behaviors, providing valuable insights to inform marketing strategies and decision-making.
3. Collaborate with cross-functional teams to understand business goals and develop actionable insights that drive business growth.
4. Develop and manage consumer research projects, including surveys, focus groups, and other methods to gather insights and feedback from customers.
5. Analyze and interpret data from various sources to identify patterns, trends, and opportunities that can inform marketing strategies and campaigns.
6. Use data and insights to develop customer personas and segmentation strategies to better target and engage key consumer groups.
7. Stay up-to-date on industry trends and competitive landscape to provide valuable insights and recommendations for T-Mobile's marketing strategies.
8. Present insights and recommendations to key stakeholders, including senior leadership, and provide actionable recommendations for business growth.
9. Develop and maintain relationships with external research partners and vendors to ensure access to the latest tools and methodologies for consumer insights.
10. Monitor and track the success of marketing campaigns and initiatives, using insights and data to make recommendations for future campaigns.
11. Act as a thought leader and subject matter expert on consumer insights, sharing best practices and driving a data-driven culture within the Marketing team and across the company.
12. Mentor and develop junior team members, providing guidance and support to help them grow in their roles.

According to JobzMall, the average salary range for a Marketing Consumer Insights Manager in Seattle, WA, USA is between $95,000-$115,000 per year. However, this can vary depending on factors such as the company, industry, and individual qualifications and experience.

T-Mobile is the brand name used by the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond.