
Content Strategist
Welcome to Sunglass Hut, where fashion meets function and style is never compromised. As a premier retailer of high-quality eyewear, we are seeking a dynamic and creative Content Strategist to join our team. In this role, you will be responsible for developing and executing our content strategy to engage and inspire our customers. We are looking for someone who is passionate about storytelling, has a keen eye for detail, and is always ahead of the fashion curve. If you are a strategic thinker with a strong understanding of digital marketing and a love for all things sunglasses, we want to hear from you!
- Develop and execute a comprehensive content strategy for Sunglass Hut that aligns with the brand's vision and values.
- Create engaging and inspiring content that resonates with our target audience and showcases our high-quality eyewear products.
- Stay up-to-date on industry trends and fashion advancements to ensure our content is always ahead of the curve.
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with overall brand messaging and objectives.
- Conduct research and analyze data to inform content decisions and optimize performance.
- Write and edit compelling copy for various channels, including social media, email marketing, website, and advertising materials.
- Develop and maintain a content calendar to ensure timely and consistent delivery of content.
- Monitor and report on content performance and make recommendations for improvement.
- Stay informed on digital marketing best practices and utilize them to enhance content strategy.
- Act as a brand ambassador and ensure all content aligns with Sunglass Hut's tone, voice, and style guidelines.
Bachelor's Degree In Marketing, Communications, Journalism, Or A Related Field.
Minimum Of 3 Years Of Experience In Content Strategy, Preferably In The Fashion Or Retail Industry.
Strong Understanding Of Social Media Platforms And Their Best Practices For Content Creation And Distribution.
Proficiency In Seo And Web Analytics Tools To Track And Measure The Effectiveness Of Content.
Excellent Writing And Editing Skills, With The Ability To Craft Compelling And On-Brand Content For Various Channels, Including Website, Email, And Social Media.
Social Media
E-Commerce
User Experience
Marketing
Visual design
Content Creation
SEO
Analytics
Branding
Copywriting
Customer engagement
Trend Forecasting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Content Strategist in San Francisco, CA, USA is between $60,000 and $120,000 per year. However, this can vary based on factors such as experience, skills, industry, and company size. In general, more experienced and skilled content strategists can command higher salaries. Additionally, working for a larger and more established company may also result in a higher salary.
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Sunglass Hut is an international retailer of sunglasses and sunglass accessories founded in Miami, Florida, United States, in 1971. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company.

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