Social Media Manager

Hello there! Are you a social media guru looking for a new and exciting opportunity? The State of Utah is currently seeking a talented Social Media Manager to join our team. This role is perfect for someone who has a passion for creating engaging content, building an online community, and utilizing the power of social media to connect with our citizens. We are looking for someone who is creative, innovative, and has a strong understanding of social media platforms and trends. If you have a desire to make a difference and want to utilize your skills in a meaningful way, we would love for you to join us. Keep reading to learn more about the qualifications and responsibilities of this role.

1. Develop and implement a comprehensive social media strategy for the State of Utah, ensuring alignment with organizational goals and objectives.
2. Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, and YouTube.
3. Monitor social media trends, tools, and applications and appropriately apply that knowledge to increase engagement and reach.
4. Collaborate with various departments and agencies within the state to gather information and create content that accurately represents their initiatives and programs.
5. Manage all social media accounts, including scheduling and publishing posts, responding to comments and messages, and monitoring analytics.
6. Foster and grow an online community by responding to comments, engaging with followers, and building relationships with key influencers.
7. Utilize social media advertising to increase reach and engagement, as well as promote specific events and initiatives.
8. Stay informed on current events, news, and trends in the state to ensure timely and relevant content creation.
9. Monitor and report on social media analytics, track and analyze key performance indicators, and make recommendations for improvement.
10. Serve as a brand ambassador through all social media platforms, maintaining a positive and professional image of the state.
11. Train and educate staff members on social media best practices and guidelines.
12. Stay up to date on social media policies and regulations, ensuring compliance with all state and federal laws.
13. Continuously seek out new and innovative ways to utilize social media to connect with citizens and promote the state's initiatives.
14. Attend relevant events and conferences to network and promote the state's social media presence.
15. Maintain a strong understanding of the state's mission and goals to accurately represent and promote them through social media.

According to JobzMall, the average salary range for a Social Media Manager in Salt Lake City, UT, USA is between $40,000 and $65,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some Social Media Managers in Salt Lake City may make up to $80,000 or more per year.

Utah is a western U.S. state defined by its vast expanses of desert and the Wasatch Range mountains. Salt Lake City, the capital, is centered around Temple Square, headquarters of the Mormon Church and site of its majestic temple and tabernacle, with its massive dome and renowned choir. The Great Salt Lake’s buoyant waters attract swimmers and sunbathers, especially at Antelope Island State Park.