Marketing Specialist

Are you a creative and analytical thinker with a passion for marketing? Do you have experience in developing and executing successful marketing strategies? If so, the State of Florida is seeking a driven and innovative Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in promoting the state's initiatives, events, and services to a diverse audience. We are looking for a dynamic individual with a strong understanding of marketing principles and the ability to thrive in a fast-paced environment. Join us in promoting the beautiful and diverse state of Florida to the world.

1. Develop and execute marketing strategies to promote the state's initiatives, events, and services to a diverse audience.
2. Conduct market research to identify target audiences and their preferences, behaviors, and needs.
3. Create compelling and impactful marketing campaigns that effectively communicate the state's message and brand.
4. Collaborate with cross-functional teams, including graphic designers, writers, and digital marketing specialists, to ensure consistent and effective messaging across all marketing channels.
5. Monitor and analyze marketing campaign performance and make data-driven recommendations for optimization.
6. Stay up-to-date with industry trends, best practices, and emerging technologies in marketing to continuously improve marketing efforts.
7. Manage and allocate marketing budgets to achieve maximum ROI.
8. Develop and maintain relationships with media outlets and other external partners to increase the reach and impact of marketing campaigns.
9. Ensure all marketing materials and messaging comply with state branding guidelines and regulations.
10. Represent the state at various events and conferences to promote its initiatives and services.
11. Collaborate with internal stakeholders to identify and prioritize marketing needs and opportunities.
12. Manage multiple projects simultaneously and meet tight deadlines.
13. Communicate effectively with team members, stakeholders, and external partners to align on goals and strategies.
14. Continuously assess and improve marketing processes to increase efficiency and effectiveness.
15. Maintain a positive and proactive attitude while working in a fast-paced and dynamic environment.

According to JobzMall, the average salary range for a Marketing Specialist in Tallahassee, FL, USA is between $42,000 and $67,000 per year. This range is based on factors such as the candidate's experience, education, job responsibilities, and the employer's budget and location. It may also vary depending on the specific industry and company.

Florida is the southeasternmost U.S. state, with the Atlantic on one side and the Gulf of Mexico on the other. It has hundreds of miles of beaches. The city of Miami is known for its Latin-American cultural influences and notable arts scene, as well as its nightlife, especially in upscale South Beach. Orlando is famed for theme parks, including Walt Disney World.