Content Strategist

Welcome to the State of Florida's content team! We are seeking a highly motivated and creative Content Strategist to join our dynamic and innovative team. As a Content Strategist, you will play a vital role in shaping the digital presence of the state and ensuring that our content is engaging, informative, and aligns with our overall branding and messaging. We are looking for someone with a passion for storytelling and a deep understanding of digital media to help us reach and engage our diverse audience. Join us in our mission to make a positive impact on the lives of Floridians through strategic and impactful content.

1. Develop and implement content strategies that align with the state's overall branding and messaging.
2. Create and curate engaging, informative, and impactful content for various digital platforms.
3. Conduct research and stay updated on industry trends and best practices to inform content strategy.
4. Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to create high-quality content.
5. Ensure all content is accurate, consistent, and adheres to brand guidelines.
6. Conduct regular audits and analysis of content performance to identify areas for improvement and make data-driven recommendations.
7. Develop and maintain a content calendar to ensure timely delivery of content.
8. Monitor and respond to audience engagement and feedback on social media and other digital platforms.
9. Stay informed on relevant news and events in the state and incorporate them into content when appropriate.
10. Continuously seek opportunities to innovate and improve content through new formats, platforms, and technologies.
11. Collaborate with the SEO team to optimize content for search engines.
12. Stay up-to-date on digital accessibility guidelines and ensure all content is accessible to all users.
13. Represent the content team in cross-functional meetings and provide expertise and insights on content strategy.
14. Train and mentor junior content team members.
15. Adhere to deadlines and manage multiple projects simultaneously.
16. Demonstrate a strong understanding of the state's mission and values in all content produced.
17. Uphold high standards of professionalism and ethics in all aspects of the job.
18. Embrace and contribute to a positive and inclusive work culture within the team and the organization.
19. Contribute to the development and implementation of the overall digital strategy for the state.
20. Continuously seek opportunities to improve processes and workflows within the content team.

According to JobzMall, the average salary range for a Content Strategist in Tallahassee, FL, USA is $50,000-$70,000 per year. This range can vary depending on the individual's level of experience, education, and specific job responsibilities. Some Content Strategists in Tallahassee may earn more than $70,000 per year, while others may earn less than $50,000 per year. Factors such as the size and type of company, industry, and location can also impact salary.

Florida is the southeasternmost U.S. state, with the Atlantic on one side and the Gulf of Mexico on the other. It has hundreds of miles of beaches. The city of Miami is known for its Latin-American cultural influences and notable arts scene, as well as its nightlife, especially in upscale South Beach. Orlando is famed for theme parks, including Walt Disney World.