Senior Analyst - Agency/Marketing Analytics

Are you a data-driven individual with a passion for marketing and analytics? Do you thrive in a fast-paced, dynamic environment? Look no further! State Farm is seeking a highly skilled Senior Analyst to join our Agency/Marketing Analytics team. As a Senior Analyst, you will play a critical role in providing valuable insights and recommendations to support our marketing strategies and drive business growth. We are looking for a candidate with a strong background in data analysis and marketing, who is able to effectively communicate complex information to all levels of the organization. Join us in our mission to help our customers and communities live life confidently and protect their dreams.

1. Conduct data analysis: Utilize various analytical tools and techniques to gather, organize, and analyze data related to marketing campaigns and strategies.
2. Provide insights and recommendations: Use data analysis to identify trends, patterns, and key insights to inform marketing strategies and decision-making.
3. Collaborate with cross-functional teams: Work closely with marketing, sales, and other teams to understand business objectives and provide data-driven solutions and recommendations.
4. Develop and maintain reports: Create and maintain reports, dashboards, and other visualizations to communicate key insights and performance metrics to stakeholders at all levels.
5. Stay updated on industry trends: Keep up-to-date with industry trends, best practices, and new technologies to continually improve and enhance our marketing analytics capabilities.
6. Communicate complex information: Effectively communicate complex data and insights to non-technical stakeholders in a clear and concise manner.
7. Identify areas for improvement: Proactively identify opportunities for improving marketing performance and provide actionable recommendations for optimization.
8. Support marketing initiatives: Provide analytical support for various marketing initiatives, such as customer segmentation, campaign targeting, and ROI analysis.
9. Ensure data accuracy and integrity: Maintain data quality and integrity by conducting regular audits and implementing data governance processes.
10. Mentor junior team members: Share knowledge and expertise with junior team members to help develop their analytical skills and contribute to their professional growth.

According to JobzMall, the average salary range for a Senior Analyst - Agency/Marketing Analytics in Tempe, AZ, USA is $86,000 - $120,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual. Additionally, factors such as bonuses, benefits, and location may also affect the overall salary range for this position.

State Farm is a large group of insurance companies throughout the United States with corporate headquarters in Bloomington, Illinois.