Director, Market Research & Insights
Welcome to the world of Starbucks, where passion and innovation come together to create an unparalleled coffee experience. As the Director of Market Research & Insights, you will play a critical role in shaping the future of our brand by providing valuable insights and driving data-based decision making. We are looking for a dynamic, highly analytical leader who is driven by curiosity and has a deep understanding of market trends and consumer behavior. If you have a proven track record of turning data into actionable insights and are eager to join a team of dedicated coffee lovers, then we want you to join our Starbucks family.
- Develop and implement a comprehensive market research strategy to support business objectives and drive growth for the Starbucks brand.
- Lead a team of market research analysts and ensure high-quality, timely delivery of research projects.
- Conduct in-depth analysis of market trends, consumer behavior, and competitive landscape to identify opportunities and risks for the brand.
- Translate complex data into meaningful insights and recommendations that inform business strategy and decision making.
- Collaborate with cross-functional teams, including marketing, product development, and operations, to integrate research findings into business plans and initiatives.
- Monitor and track key performance indicators to evaluate the success of marketing campaigns and new product launches.
- Stay up-to-date with industry developments and emerging trends to provide thought leadership and innovative ideas for the brand.
- Manage relationships with external research partners and vendors to ensure high-quality and cost-effective research solutions.
- Present research findings and insights to senior leadership and other stakeholders in a clear and compelling manner.
- Foster a culture of continuous learning and improvement within the market research team, encouraging experimentation and innovation in research methods and techniques.
- Ensure compliance with all relevant laws and regulations related to market research and data privacy.
- Continuously evaluate and improve the effectiveness of market research processes and methodologies to drive efficiency and accuracy.
Strong Analytical Skills: The Director Of Market Research & Insights At Starbucks Should Possess Advanced Analytical Skills To Interpret And Analyze Complex Data Sets And Draw Actionable Insights.
Extensive Market Research Experience: The Ideal Candidate Should Have A Minimum Of 7-10 Years Of Experience In Market Research, Preferably In The Food And Beverage Industry. This Experience Should Include Conducting Primary And Secondary Research, As Well As Utilizing Various Research Methodologies.
Strategic Thinking And Problem-Solving Abilities: As A Key Member Of The Leadership Team, The Director Of Market Research & Insights Should Have A Strategic Mindset And The Ability To Identify Key Business Challenges And Opportunities, And Develop Data-Driven Solutions.
Excellent Communication And Presentation Skills: The Role Requires Strong Communication Skills To Effectively Present Research Findings And Recommendations To Senior Leadership And Other Stakeholders. The Candidate Should Be Able To Convey Complex Information In A Clear And Concise Manner.
Team Leadership And Project Management Skills: The Director Of Market Research & Insights Will Manage A Team Of Market Research Professionals. Therefore, It Is Important For The Candidate To Have Proven Leadership Skills And The Ability To Effectively Manage Projects, Timelines, And Budgets.
Strategic Planning
Project Management
Data Analysis
Marketing Strategy
Brand management
Consumer behavior
Competitive analysis
Consumer research
qualitative
Market segmentation
Customer Insights
Trend Forecasting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Market Research & Insights in Seattle, WA, USA is between $130,000-$180,000 per year. This range may vary depending on the specific company, industry, and individual qualifications and experience.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks Corp. engages in the manufacture and sale of coffee and tea. It operates through the following segments: Americas; Europe, Middle East, and Africa; China/Asia Pacific; and Channel Development. Its brand portfolio includes Starbucks Coffee, Seattle's Best Coffee, Tazo Tea, Evolution Fresh, La Boulange, and Torrefazione Italia Coffee.
Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started