Manager, Marketing Analytics
The Marketing Analytics Manager is a key contributor to evolving Sony’s digital marketing go-to-market approach. Maintain holistic paid media campaign reporting and weekly insights on KPIs, tactics, creative, and audiences. Crosscheck and troubleshoot data discrepancies. Produce Paid Media Campaign Wrap-Up Reports. Monitor media partner campaign feeds, Q/A accuracy and results as needed. Build new dashboards for other marketing activities as needed. Identify opportunities for improved attribution approaches. Understand, document, and advise on customer path to purchase and retention behaviors.
2-4 years’ experience in Advanced campaign tracking and tagging expertise
Strong understanding of Programmatic Media and related platforms and partners
Knowledge of Salesforce Marketing Cloud preferred
Understanding of Paid Search, SEO and its impact on other marketing activities
Google Analytics
Adobe Analytics
Google Tag Manager
Time Management Skills
Tealium
Customer Marketing Measurement
Tag management solutions
Driven and self-motivated
Prioritizing skills
flexibility
Problem-solving and resourcefulness
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Manager, Marketing Analytics in 10075 Barnes Canyon Rd, San Diego, CA 92121, USA is $75,000 to $95,000 per year.
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Sony Corp. engages in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Its operations are carried out through the following segments: Mobile Communications; Game and Network Services; Imaging Products and Solutions; Home Entertainment and Sound; Devices; Pictures; Music, and Financial Services.
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