Global Product Manager - CRM and Digital Marketing
At Sony, we are constantly innovating and evolving our products to meet the ever-changing needs of our customers. As a Global Product Manager for CRM and Digital Marketing, you will play a crucial role in shaping the future of our company by overseeing the development and implementation of our customer relationship management strategies and digital marketing initiatives. We are looking for a dynamic and results-driven individual to join our team and drive our global product portfolio to new heights. If you have a passion for technology, a deep understanding of CRM and digital marketing, and a proven track record of success, we want to hear from you!
- Develop and implement global customer relationship management strategies that align with the company's overall objectives and drive customer engagement and retention.
- Oversee the development of digital marketing initiatives, including but not limited to social media, email marketing, and online advertising, to effectively reach and engage target audiences.
- Conduct market research and stay updated on industry trends and best practices to inform and enhance product strategies.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and successful execution of CRM and digital marketing strategies.
- Monitor and analyze key performance metrics to measure the effectiveness of CRM and digital marketing initiatives and make data-driven recommendations for improvement.
- Manage budgets and resources to ensure efficient and effective use of company resources.
- Stay updated on emerging technologies and platforms to continuously improve and evolve the company's CRM and digital marketing capabilities.
- Serve as a subject matter expert on CRM and digital marketing, providing guidance and support to internal stakeholders and external partners.
- Develop and maintain relationships with key stakeholders and partners to drive collaboration and support for global product initiatives.
- Communicate updates and progress to senior management and provide strategic recommendations for future growth and success.
Strong Understanding Of Global Market Trends And Consumer Behavior: A Global Product Manager For Crm And Digital Marketing At Sony Must Possess A Deep Understanding Of Global Market Trends And The Ever-Evolving Landscape Of Consumer Behavior. This Includes Knowledge Of Emerging Markets, Cultural Differences, And Digital Marketing Strategies That Resonate With Diverse Audiences.
Proven Track Record In Product Management: The Ideal Candidate For This Role Should Have A Proven Track Record In Product Management, Preferably In The Technology Or Consumer Electronics Industry. This Includes Experience In Developing And Launching Successful Products, As Well As Managing Product Lifecycles And Driving Product Innovation.
Expertise In Crm And Digital Marketing: As A Global Product Manager For Crm And Digital Marketing, The Candidate Must Have A Thorough Understanding Of Customer Relationship Management (Crm) Systems And Digital Marketing Techniques. This Includes Experience In Developing And Executing Digital Marketing Campaigns, Leveraging Data Analytics For Targeted Marketing, And Managing Crm Strategies To Enhance Customer Engagement And Retention.
Cross-Functional Leadership Skills: The Role Of A Global Product Manager At Sony Requires Strong Cross-Functional Leadership Skills. The Candidate Must Be Able To Collaborate With Various Teams, Including Sales, Marketing, Research And Development, And Supply Chain, To Drive Product Success. This Includes Effective Communication, Project Management, And Problem-Solving Skills.
International Experience And Cultural Adaptability: Given Sony's Global Presence, The Ideal Candidate For This Role Should Have International Experience And Be Culturally Adaptable. This Includes Experience Working In Different Regions, As Well As Possessing The Ability To Navigate And Understand Cultural Nuances And Differences In International Markets. Fluency In Multiple Languages Is Also A Plus.
Product Development
Project Management
Data Analysis
Brand management
Digital strategy
Market analysis
Customer engagement
Cross-Cultural Communication
Market segmentation
Campaign planning
Competitive research
Stake
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
Resilience
According to JobzMall, the average salary range for a Global Product Manager - CRM and Digital Marketing in San Jose, CA, USA is $130,000 - $160,000 per year. This can vary depending on the specific company, industry, and level of experience.
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Sony Corp. engages in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Its operations are carried out through the following segments: Mobile Communications; Game and Network Services; Imaging Products and Solutions; Home Entertainment and Sound; Devices; Pictures; Music, and Financial Services.
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