
SEM Manager
SoFi is seeking a talented Search Engine Marketing (SEM) Manager to join the performance marketing team and help lead our acquisition efforts. Develop the Search acquisition strategy - including roadmaps and long-term forecasting. Build and manage Search campaigns for current and new products. Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more. Own scaling and optimizations for all products to hit the channel growth goals. Relentlessly test new segments, strategies and messaging as well as working with the Web team to coordinate tests for on-site optimizations. Provide regular channel performance reports and ad hoc reports. Report key learnings and major takeaways to internal and external stakeholders.
2+ years experience running complex search campaigns with large budgets
Technical knowledge of all search platforms as well as bid management tools such as SA360
Experience with large dataset analyses and campaign reporting
Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
Time Management
Project Management Skills
Tableau
Reporting skills
Analytical and quantitative skills
Process Improvement
Verbal communication
written communication
Adaptability
Detail Oriented and Organized
Multi-tasker
According to JobzMall, the average salary range for a SEM Manager in 234 1st St, San Francisco, CA 94105, USA is $80,000 to $115,000 per year. This range is based on the salary data gathered from several job postings in the area.
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Social Finance, Inc. is an online personal finance company that provides student loan refinancing, mortgages and personal loans. SoFi provides refinancing, loan and wealth management services. In assessing a user's rates and determining the likelihood of loan repayment, the digital company's algorithm takes into account factors beyond income and credit history. Things like education, career and estimated cash flow are also part of the mix. In addition, SoFi offers benefits for which most institutions charge extra or require large balances, including career services, unemployment protection and financial advising.

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