Marketing Data Scientist

The key goal for this person will be to apply modeling techniques relevant to media mix modeling (MMM) optimization and multi-touch attribution (MTA) to our marketing efforts to connect the impact of marketing activities on business outcomes. Build and deploy models that enable marketers to allocate budgets to various channels in order to drive cross-channel optimization by product and by business objectives. Continue to enhance models as additional data points become available through iterative improvements to instrumentation and Martech initiatives. Develop models that drive personalization for member interactions on owned and paid marketing channels. Contribute to defining a set of SoFi attributes that will enable marketers to create and activate audiences through paid and owned channels. Establish processes and champion tool development to enable building ML models at scale.

According to JobzMall, the average salary range for a Marketing Data Scientist in 234 1st St, San Francisco, CA 94105, USA is between $135,000 and $170,000 per year.

Social Finance, Inc. is an online personal finance company that provides student loan refinancing, mortgages and personal loans. SoFi provides refinancing, loan and wealth management services. In assessing a user's rates and determining the likelihood of loan repayment, the digital company's algorithm takes into account factors beyond income and credit history. Things like education, career and estimated cash flow are also part of the mix. In addition, SoFi offers benefits for which most institutions charge extra or require large balances, including career services, unemployment protection and financial advising.