Data Scientist, Analyst - Marketing

In this role, you will apply state of the art statistical methods and machine learning technology to measure and improve the effectiveness of advertising. Work with media channel and product marketing leaders to measure and analyze marketing performance. Accurately attribute and forecast performance by channel and campaign. Explain how marketing activities are impacting top of the purchase funnel KPIs and make recommendations on ways to improve. Drive media channel and product marketing test initiatives and priorities. Design A/B experimental design to iterate, learn and optimize campaign performance and optimize each media channel. Build dashboards to have consolidated view for decision making and diagnostic of campaign and channel performance.

According to JobzMall, the average salary range for a Data Scientist, Analyst - Marketing in 234 1st St, San Francisco, CA 94105, USA is $80,000 to $100,000. This estimate is based on salaries reported by Glassdoor.com and other job websites.

Social Finance, Inc. is an online personal finance company that provides student loan refinancing, mortgages and personal loans. SoFi provides refinancing, loan and wealth management services. In assessing a user's rates and determining the likelihood of loan repayment, the digital company's algorithm takes into account factors beyond income and credit history. Things like education, career and estimated cash flow are also part of the mix. In addition, SoFi offers benefits for which most institutions charge extra or require large balances, including career services, unemployment protection and financial advising.