
Lead, Marketing Analytics and Data Science
Lead and own the full cycle of marketing analytics from strategizing to performance evaluation. Conduct in-depth analysis of all data sources, building experiments, testing hypotheses, identifying patterns, and providing the necessary business context to translate what it all means and explain why. Define metrics and build a defensible measurement framework to quantify marketing impact and incrementality. Provide insights and actionable recommendations that drive the continuous improvement of marketing performance, optimize marketing strategies, and ultimately accelerate the growth of Snap. Influence marketing tactics and support campaign executions in segmentation, targeting, and creatives based on research and previous learnings. Design, develop and maintain dashboards for benchmarking and optimization.
Ability to thrive in a fast-paced, ever-changing work environment
Experience in user engagement, LTV, behavior and incrementality analytics
Strong understanding of data visualizations and ability to create high-quality dashboards
8+ years of analytics experience across ad efficacy, data science, or business intelligence engineering
Strong statistical knowledge, ability to design experiments (A/B testing, multivariate testing), and conduct rigorous analyses to interpret results
Sql
Python
R
Time Management Skills
Media Mix Modeling
Propensity Modeling
Clustering Modeling
Causal Inference techniques
Driven and self-motivated
Prioritizing skills
Self-Motivated
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Lead, Marketing Analytics and Data Science in 2772 Donald Douglas Loop N, Santa Monica, CA 90405, USA is approximately $120,000 - $150,000 per year. This range can vary depending on the company, experience level, and education level of the individual.
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Snapchat is a multimedia messaging app developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.

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