
Senior Manager, Ad Product Marketing
Welcome to Sirius XM Radio, the leading provider of satellite radio and online music streaming services. We are currently seeking a highly experienced and results-driven Senior Manager of Ad Product Marketing to join our dynamic team. In this role, you will lead our ad product marketing strategy and drive revenue growth through the development and execution of innovative advertising solutions. To be successful in this role, you must have a strong background in product marketing, a deep understanding of the advertising industry, and a passion for driving business results. If you are a strategic thinker with excellent communication skills and a proven track record of driving successful advertising campaigns, then we want to hear from you!
- Develop and execute a comprehensive ad product marketing strategy to drive revenue growth for Sirius XM Radio.
- Lead the development of innovative advertising solutions that meet the needs of our clients and align with our overall business objectives.
- Stay current on industry trends and changes in the advertising landscape to inform the development of new products and solutions.
- Collaborate with cross-functional teams, including sales, product development, and finance, to ensure the successful launch and implementation of new ad products.
- Conduct market research and analysis to identify potential advertising opportunities and develop strategies to capitalize on them.
- Build and maintain strong relationships with key clients and partners to drive revenue and foster long-term partnerships.
- Develop messaging and positioning for ad products that effectively communicate their value and benefits to potential clients.
- Create sales and marketing materials, such as presentations, case studies, and product sheets, to support the sales team in effectively promoting ad products.
- Monitor and analyze the performance of ad products and campaigns, and make recommendations for improvements and optimizations.
- Train and mentor junior members of the ad product marketing team to contribute to their professional development and ensure the success of the team.
Bachelor's Or Master's Degree In Marketing, Advertising, Business Or Related Field.
Minimum 8 Years Of Experience In Product Marketing, Preferably In The Digital Media Or Radio Industry.
Strong Understanding Of Advertising Technology And Industry Trends, With A Focus On Programmatic And Data-Driven Advertising.
Proven Track Record Of Successfully Developing And Launching New Advertising Products And Initiatives.
Excellent Communication And Leadership Skills, With The Ability To Manage And Mentor A Team While Collaborating With Cross-Functional Teams.
Project Management
Marketing Strategy
Pricing strategy
Team Leadership
Customer segmentation
Competitive analysis
Market analysis
Brand Development
Product positioning
Campaign planning
Cross-Functional Collaboration
Product
Communication
Conflict Resolution
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Senior Manager, Ad Product Marketing is between $100,000 and $160,000 per year. This can vary depending on factors such as location, industry, and experience level. Some senior managers in this role may earn even higher salaries, up to $200,000 or more.
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Sirius XM Holdings, Inc., doing business as Sirius XM Satellite Radio, is an American broadcasting company headquartered in Midtown Manhattan, New York City that provides satellite radio and online radio services operating in the United States.

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