Sirius XM Radio

Public Relations Specialist

Sirius XM Radio

Detroit, MI, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a skilled communicator with a passion for music and media? Do you thrive in fast-paced environments and love building relationships? If so, Sirius XM Radio is looking for you to join our team as a Public Relations Specialist. As a leading provider of satellite radio and online streaming services, we are seeking a talented individual who can help us effectively communicate our brand and messaging to the public. If you have a strong background in public relations and excellent interpersonal skills, we want to hear from you.

  1. Develop and implement effective public relations strategies to promote the brand and messaging of Sirius XM Radio.
  2. Build and maintain relationships with media outlets and influencers to secure coverage and mentions for the company.
  3. Create and distribute press releases, media kits, and other materials to increase awareness and positive perception of Sirius XM Radio.
  4. Monitor and analyze media coverage and provide reports to track the success of PR efforts.
  5. Collaborate with internal teams to ensure consistency in messaging and brand representation.
  6. Cultivate and maintain relationships with key stakeholders, including industry associations and partners.
  7. Serve as a spokesperson for the company and handle media inquiries and interviews.
  8. Plan and execute events, press conferences, and other promotional activities to increase visibility and positive exposure.
  9. Stay updated on industry trends and news to identify potential PR opportunities and proactively address any potential issues.
  10. Act as a brand ambassador and represent Sirius XM Radio at industry events and conferences.
  11. Work with cross-functional teams to develop and execute crisis communication strategies when necessary.
  12. Monitor and manage social media platforms to engage with audiences, respond to inquiries, and address any negative feedback.
  13. Continuously identify and pursue new PR opportunities to further enhance the company's reputation and reach.
  14. Stay organized and manage multiple projects and deadlines efficiently.
  15. Maintain a positive and professional image of the company at all times.
Where is this job?
This job is located at Detroit, MI, USA
Job Qualifications
  • Bachelor's Degree In Communications, Public Relations, Marketing, Or A Related Field.

  • Minimum Of 3 Years Of Experience In Public Relations, Preferably In The Entertainment Or Media Industry.

  • Excellent Written And Verbal Communication Skills, With The Ability To Craft Compelling Messaging And Effectively Communicate With Various Stakeholders.

  • Strong Media Relations Experience, With A Proven Track Record Of Securing Media Coverage And Building Relationships With Journalists.

  • Familiarity With Social Media Platforms And Their Use In Public Relations Campaigns, As Well As Experience In Developing And Executing Successful Pr Strategies.

Required Skills
  • Market Research

  • Content Creation

  • Event Planning

  • Public speaking

  • Brand management

  • Media Relations

  • Social media strategy

  • Crisis Communication

  • Reputation management

  • Influencer Partnerships

  • Writing and Editing

Soft Skills
  • Communication

  • Conflict Resolution

  • Customer Service

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Public Relations Specialist in Detroit, MI, USA is between $45,000 - $65,000 per year. This can vary depending on factors such as experience, education, and the specific company/industry the individual is working for. Some PR specialists may also receive bonuses or commissions in addition to their base salary.

Additional Information
Sirius XM Radio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 19th, 2024
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 
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About Sirius XM Radio

Sirius XM Holdings, Inc., doing business as Sirius XM Satellite Radio, is an American broadcasting company headquartered in Midtown Manhattan, New York City that provides satellite radio and online radio services operating in the United States.

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