Welcome to the world of Singtel, where we are committed to connecting people and enhancing their lives through innovative solutions and exceptional service. We are seeking a dynamic and motivated Brand Manager to join our team and help drive the growth and success of our brand. As a Brand Manager, you will play a crucial role in shaping Singtel's brand identity and ensuring its consistent representation across various channels. We are looking for a creative and strategic thinker with strong leadership skills and a passion for branding. If you have a proven track record of developing and implementing successful brand strategies, we would love to hear from you. Join us and be a part of a dynamic and exciting journey at Singtel.
- Develop and implement strategic brand plans to support the overall business objectives of Singtel.
- Monitor and analyze market trends and consumer insights to identify opportunities for brand growth and differentiation.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including advertising, promotions, and product launches.
- Lead the development of brand guidelines and ensure their adherence across all marketing materials and communications.
- Conduct regular brand audits to evaluate the effectiveness of brand strategies and make recommendations for improvements.
- Manage relationships with external agencies and vendors to ensure high-quality and timely delivery of branding initiatives.
- Work closely with the sales team to develop effective brand messaging and support their efforts to drive sales.
- Stay up-to-date with industry trends and competitor activities to proactively identify potential risks and opportunities for the brand.
- Lead the development and execution of brand campaigns and activations.
- Monitor and report on key performance indicators related to brand health and awareness.
- Manage the brand budget and ensure efficient allocation of resources.
- Mentor and develop junior team members to ensure a high-performing and engaged team.
- Represent Singtel's brand at industry events and conferences.
- Uphold and promote Singtel's brand values and mission in all internal and external communications.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Brand Management, Preferably In The Telecommunications Or Technology Industry.
Strong Understanding Of Market Research And Consumer Behavior.
Excellent Project Management Skills And The Ability To Lead Cross-Functional Teams.
Proven Track Record Of Developing Successful Brand Strategies And Implementing Integrated Marketing Campaigns.
Product Development
Budget management
Social media management
Market analysis
brand strategy
consumer insights
Creative Direction
Brand Identity
Campaign planning
brand positioning
Brand
Brand Messaging
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Brand Manager in Singapore is between SGD 60,000 to SGD 120,000 per year. This can vary depending on factors such as the industry, company size, and years of experience. Senior brand managers with more experience and responsibilities may earn higher salaries, while those with less experience may earn closer to the lower end of the range. Bonuses and benefits may also be included in the overall compensation package.
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Singapore Telecommunications Ltd. is an investment holding company, which engages in the operations and provision of telecommunications systems and services. It offers mobile voice, messaging, international roaming, mobile broadband, and other value-added entertainment and information services. It operates through three business segments: Group Consumer, Group Enterprise, and Group Digital Life.

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