Persona Development Manager - Content Marketing

Are you a creative and strategic thinker with a passion for developing compelling content? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you to join our team at Siemens as a Persona Development Manager for our Content Marketing division. As a leader in innovative technology and solutions, Siemens is dedicated to transforming the way the world lives, works, and communicates. As our Persona Development Manager, you will play a crucial role in understanding and connecting with our target audiences through the development and execution of persona-driven content strategies. If you are a self-motivated individual with a strong understanding of marketing principles and a track record of successful persona development, we invite you to apply today.

1. Develop and execute persona-driven content strategies for Siemens' target audiences.
2. Conduct thorough research and analysis to understand the needs, interests, and behaviors of our target personas.
3. Collaborate with cross-functional teams to gather insights and develop comprehensive persona profiles.
4. Use data and analytics to continuously refine and update persona profiles based on market trends and customer feedback.
5. Create compelling and engaging content that resonates with target personas and aligns with Siemens' brand messaging.
6. Monitor and track the performance of persona-driven content and make recommendations for improvement.
7. Stay up-to-date on industry trends and best practices for persona development and content marketing.
8. Work closely with the marketing team to ensure alignment between persona strategies and overall marketing goals.
9. Provide guidance and support to content creators and copywriters to ensure personas are accurately represented in all content.
10. Collaborate with sales and customer service teams to gather insights and feedback on persona effectiveness.
11. Act as a brand ambassador for Siemens, ensuring all persona-driven content reflects the company's values and objectives.
12. Continuously evaluate and improve persona development processes and tools to increase efficiency and effectiveness.
13. Communicate and present persona development strategies and results to stakeholders at all levels of the organization.
14. Mentor and train junior team members on persona development best practices.
15. Keep a pulse on the competitive landscape and make recommendations for differentiating Siemens' persona strategies.

According to JobzMall, the average salary range for a Persona Development Manager - Content Marketing in Cary, NC, USA is between $65,000 and $90,000 per year. This range can vary depending on factors such as level of experience, company size, and specific job responsibilities. Some factors that may contribute to a higher salary for this position include a strong track record of successful content marketing campaigns, strong leadership and project management skills, and experience with different types of content and digital marketing strategies. Additionally, candidates with a background in marketing, communications, or journalism may have a higher earning potential in this role.

Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse focusing on the areas of power generation and distribution, intelligent infrastructure for buildings and distributed energy systems, and automation and digitalization in the process and manufacturing industries. For more than 160 years, the company has innovated and invented technologies to support American industry spanning manufacturing, energy, healthcare and infrastructure.