
Senior Product Marketing Manager, Workplace & Legal Services
Welcome to ServiceNow, where we are dedicated to revolutionizing the way businesses operate. As the Senior Product Marketing Manager for Workplace & Legal Services, you will play a crucial role in driving the success of our innovative solutions for the modern workplace. We are seeking a dynamic, driven individual with a strong background in product marketing and a deep understanding of workplace and legal services. If you are passionate about driving business growth and thrive in a fast-paced, collaborative environment, we want you on our team. Join us and be a part of transforming the way work gets done.
- Develop and execute strategic product marketing plans for the Workplace & Legal Services portfolio to drive business growth and meet revenue targets.
- Conduct market research and analysis to identify customer needs and trends in the workplace and legal services industry.
- Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment and successful product launches.
- Create compelling messaging and positioning for the Workplace & Legal Services portfolio that effectively communicates the value proposition to target audiences.
- Develop and deliver sales enablement materials, including presentations, product collateral, and training materials, to support the sales team.
- Plan and execute marketing campaigns to generate demand and increase awareness for Workplace & Legal Services solutions.
- Monitor and analyze market and competitive trends to identify opportunities and risks and adjust marketing strategies accordingly.
- Work closely with the product team to provide input and insights for product roadmap development and enhancements.
- Act as a subject matter expert for Workplace & Legal Services, providing insights and thought leadership on industry trends and best practices.
- Develop and maintain relationships with key customers and partners to gather feedback and insights to inform product and marketing strategies.
- Represent ServiceNow at industry events and conferences to promote and evangelize Workplace & Legal Services solutions.
- Stay up-to-date on industry trends and developments to continuously improve marketing strategies and tactics.
- Manage product marketing budgets and track and report on key performance indicators.
- Mentor and guide junior product marketing team members, fostering a collaborative and high-performing team culture.
- Continuously drive for results and strive for excellence in all marketing efforts to contribute to the overall success of ServiceNow.
Bachelor's Degree In Marketing, Business Administration, Or Related Field.
Minimum Of 7-10 Years Of Experience In Product Marketing, With A Focus On Workplace And Legal Services.
Strong Understanding Of The Technology And Software Industry, As Well As The Workplace And Legal Services Market.
Proven Track Record Of Developing And Executing Successful Product Marketing Strategies And Campaigns.
Excellent Communication And Interpersonal Skills, With The Ability To Collaborate With Cross-Functional Teams And Present To Senior Leadership.
Strategic Planning
Brand management
Product Launch
Customer segmentation
Market analysis
Product positioning
Sales Enablement
Competitive intelligence
Go-to-market strategy
Messaging and storytelling
Cross-Functional Collaboration
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Product Marketing Manager, Workplace & Legal Services in Chicago, IL, USA is approximately $120,000-$150,000 per year. However, this can vary depending on the specific company, industry, and level of experience. It is important to research the specific job and company you are interested in to get a more accurate salary range.
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ServiceNow is a Santa Clara, California-based software company that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.

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