Senior Director, Brand Strategy
At ServiceNow, we believe in the power of technology to drive transformation and enable businesses to reach their full potential. As the Senior Director of Brand Strategy, you will play a crucial role in shaping our brand identity and positioning in the market. We are seeking a dynamic and strategic leader with a passion for branding and a proven track record of driving successful brand initiatives. If you are a creative thinker, a strong communicator, and a visionary leader, we want you to join our team and help us take our brand to the next level.
- Develop and implement a comprehensive brand strategy that aligns with our company's overall goals and objectives.
- Conduct market research and analysis to identify key trends and insights that will inform brand positioning and messaging.
- Collaborate with cross-functional teams, including marketing, sales, and product, to ensure brand consistency and alignment across all touchpoints.
- Lead the development of brand guidelines and standards to ensure consistency in messaging, visual identity, and tone of voice.
- Oversee the creation and execution of brand campaigns, including advertising, events, and digital marketing initiatives.
- Manage and allocate budget resources for brand initiatives, ensuring efficient and effective use of funds.
- Monitor and analyze brand performance metrics, providing recommendations for improvement based on data-driven insights.
- Stay current on industry trends and competitor activities, continuously identifying opportunities to differentiate and strengthen our brand in the market.
- Mentor and develop a team of brand strategists and designers, fostering a collaborative and innovative work environment.
- Serve as a brand ambassador, representing the company at events, conferences, and industry forums, and building relationships with key stakeholders.
Extensive Experience In Brand Strategy Development: A Senior Director, Brand Strategy At Servicenow Should Possess A Strong Track Record Of Developing Successful Brand Strategies For Large Organizations. They Should Have A Deep Understanding Of The Brand Development Process And Be Able To Apply It Effectively To Servicenow's Brand.
Strong Leadership And Management Skills: This Role Requires A Senior-Level Professional Who Can Effectively Lead And Manage A Team Of Brand Strategists. The Ideal Candidate Should Have Experience In Managing A Team And Driving Them Towards Common Goals And Objectives.
Excellent Communication And Interpersonal Skills: As A Senior Director, Brand Strategy, The Candidate Will Be Required To Collaborate With Various Teams And Stakeholders Across The Organization. Strong Communication And Interpersonal Skills Are Necessary To Effectively Convey Brand Strategy Plans And Gain Buy-In From Key Stakeholders.
In-Depth Knowledge Of Market Trends And Consumer Behavior: Servicenow's Brand Strategy Should Be Aligned With The Current Market Trends And Consumer Behavior. The Senior Director Should Have A Deep Understanding Of These Factors And Be Able To Apply Them To The Brand Strategy To Drive Brand Growth And Success.
Strategic Thinking And Problem-Solving Abilities: A Senior Director, Brand Strategy Should Be A Strategic Thinker With The Ability To Identify And Analyze Complex Problems And Develop Effective Solutions. They Should Be Able To Anticipate Market Changes And Make Adjustments To The Brand Strategy Accordingly To Ensure Continued Success.
Marketing Strategy
Brand management
Competitive analysis
Market analysis
Brand Development
Sales Enablement
brand awareness
Campaign planning
Customer Insights
brand positioning
Brand
Brand Messaging
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Brand Strategy in Santa Clara, CA, USA is $180,000 - $250,000 per year. This may vary depending on factors such as the specific company, industry, and level of experience.
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ServiceNow is a Santa Clara, California-based software company that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.
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