ServiceNow

Product Marketing Manager, Platform & AI

ServiceNow
Remote
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to ServiceNow, a leading technology company revolutionizing the way businesses operate. As the Product Marketing Manager for our Platform & AI solutions, you will play a critical role in driving the success of our cutting-edge products. We are looking for a dynamic and driven individual who is passionate about bringing innovative technology to market. Are you ready to join our dynamic team and help us shape the future of work? If so, keep reading to see if you have what it takes to excel in this role.

  1. Develop and execute comprehensive product marketing strategies for ServiceNow's Platform & AI solutions.
  2. Conduct market research to identify customer needs and competitive landscape in order to inform product positioning and messaging.
  3. Collaborate with cross-functional teams including product management, sales, and customer success to ensure product success and adoption.
  4. Create compelling and differentiated product messaging and positioning that effectively communicates the value of ServiceNow's Platform & AI solutions to target audiences.
  5. Develop and maintain product collateral, including sales enablement materials, product videos, and product demos.
  6. Plan and execute product launches, including coordinating with internal teams and external partners.
  7. Drive market awareness and demand for ServiceNow's Platform & AI solutions through targeted campaigns and events.
  8. Monitor and analyze market trends, customer feedback, and competitive intelligence to continuously improve product positioning and messaging.
  9. Provide guidance and support to sales teams to ensure they have the necessary knowledge and resources to effectively sell the Platform & AI solutions.
  10. Act as a subject matter expert for the Platform & AI solutions, both internally and externally, by staying up-to-date on industry trends and developments.
  11. Collaborate with the content team to create thought leadership pieces and other content that showcases the value and impact of ServiceNow's Platform & AI solutions.
  12. Track and report on key metrics and KPIs related to product marketing efforts.
  13. Continuously evaluate and optimize product marketing strategies to drive product adoption and growth.
  14. Represent ServiceNow and its Platform & AI solutions at industry events, conferences, and webinars.
  15. Foster a team culture of innovation, collaboration, and continuous learning.
Where is this job?
This job opening is listed as 100% remote
Job Qualifications

  • Bachelor's Or Master's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 5 Years Of Experience In Product Marketing, With At Least 2 Years In A Platform Or Ai-Related Role.

  • Proven Track Record Of Successfully Launching And Promoting New Products Or Features In A B2B Software Environment.

  • In-Depth Knowledge And Understanding Of Ai And Platform Technologies, As Well As The Ability To Translate Technical Concepts Into Compelling Messaging For Non-Technical Audiences.

  • Strong Analytical Skills And Experience Using Market Research And Data Analysis To Inform Marketing Strategy And Decision-Making.

Required Skills

  • Data Analysis

  • Product Management

  • Market Research

  • Branding

  • Product Launch

  • Competitive analysis

  • Sales Enablement

  • Go-to-market strategy

  • Customer Insights

  • Messaging

  • Positioning

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Product Marketing Manager, Platform & AI is $80,000-$130,000 per year. This may vary depending on experience, location, and company size. Some higher-level positions in this field may offer salaries upwards of $150,000 per year. Additionally, bonuses, benefits, and stock options may also be included in the compensation package for a Product Marketing Manager, Platform & AI.

Additional Information
ServiceNow is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJuly 11th, 2024
Apply BeforeJuly 8th, 2026
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About ServiceNow

ServiceNow is a Santa Clara, California-based software company that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.

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