Director, Strategic Customer Marketing

Welcome to ServiceNow, a leading provider of cloud-based digital workflows and platforms for enterprises worldwide. We are seeking a dynamic and strategic Director of Customer Marketing to join our team and help us drive meaningful engagement with our valued customers.In this role, you will be responsible for developing and executing strategic marketing initiatives that support our customers throughout their journey with ServiceNow. You will collaborate with cross-functional teams to identify opportunities for growth and retention, and play a key role in driving customer advocacy and loyalty.To excel in this position, you must have a deep understanding of B2B marketing and a proven track record in developing and executing successful customer marketing strategies. You should also possess strong leadership skills and the ability to build and maintain relationships with key stakeholders.If you are a results-driven marketer with a passion for customer success, we encourage you to apply for this exciting opportunity. Join our dynamic and innovative team at ServiceNow and help us empower enterprises to transform the way they work.

1. Develop and implement strategic marketing initiatives to support and engage customers throughout their journey with ServiceNow.
2. Collaborate with cross-functional teams to identify opportunities for growth and retention among existing customers.
3. Drive customer advocacy and loyalty through targeted marketing campaigns and initiatives.
4. Build and maintain relationships with key stakeholders, including customers, to better understand their needs and ensure a positive customer experience.
5. Monitor and analyze customer data to identify trends and insights that inform marketing strategies.
6. Create and manage customer marketing budgets to ensure efficient and effective use of resources.
7. Stay up-to-date with industry trends and customer needs to continually improve and adapt marketing strategies.
8. Lead a team of marketing professionals to execute on customer marketing initiatives and achieve goals.
9. Work closely with sales and customer success teams to align marketing efforts with overall business objectives.
10. Represent ServiceNow at industry events and conferences to promote our brand and products to customers.
11. Collaborate with product teams to develop and launch customer-focused products and features.
12. Develop and maintain a deep understanding of B2B marketing best practices and apply them to customer marketing strategies.
13. Continually evaluate and improve customer marketing processes and procedures to drive efficiency and effectiveness.
14. Act as an ambassador for ServiceNow, promoting our mission and values to both internal and external stakeholders.
15. Embody a customer-centric mindset and work to ensure customer success is at the forefront of all marketing efforts.

According to JobzMall, the average salary range for a Director, Strategic Customer Marketing in Chicago, IL, USA is between $130,000 to $180,000 per year. However, this can vary depending on the specific industry, company size, and years of experience. Some companies may offer higher salaries and additional benefits for this position, while smaller companies may offer lower salaries. It is important to research the specific company and industry to get a more accurate salary range.

ServiceNow is a Santa Clara, California-based software company that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.