Director of Technical Product Marketing
Welcome to ServiceNow, a leading provider of cloud-based software solutions for enterprise businesses. We are seeking a highly skilled and experienced Director of Technical Product Marketing to join our dynamic team.As the Director of Technical Product Marketing, you will play a crucial role in driving the success of our products through effective technical marketing strategies. You will be responsible for developing and executing product positioning, messaging, and go-to-market plans that highlight the value of our innovative solutions to our target audience.To excel in this role, you must possess a deep understanding of the technical aspects of our products and be able to effectively communicate their benefits to both technical and non-technical audiences. You must also have a proven track record of developing and executing successful product marketing strategies, as well as the ability to lead and mentor a team.If you are a driven and creative individual with a passion for technology and marketing, and have the qualifications and experience we are looking for, we invite you to apply for this exciting opportunity at ServiceNow. Join us and be a part of our mission to transform the way businesses operate.
- Develop and execute product positioning, messaging, and go-to-market plans for our cloud-based software solutions.
- Identify and understand the target audience and their needs, and create marketing strategies that effectively communicate the value of our products.
- Stay updated on industry trends and competition to ensure our products remain competitive and meet the evolving needs of our customers.
- Collaborate with cross-functional teams including product management, sales, and engineering to gather product information and develop effective marketing strategies.
- Create technical marketing collateral such as whitepapers, case studies, and product demos to showcase the features and benefits of our products.
- Lead and mentor a team of product marketers to ensure they are aligned with company goals and executing effective marketing strategies.
- Conduct market research and analysis to identify new opportunities and make recommendations for product enhancements or new product development.
- Serve as a subject matter expert on our products and provide technical support to the sales team during client meetings and presentations.
- Develop and maintain relationships with industry analysts and influencers to increase brand awareness and credibility in the market.
- Monitor and report on the effectiveness of product marketing campaigns and make adjustments as needed to drive success.
- Collaborate with the marketing team to develop and execute integrated marketing plans that include product launches, events, and campaigns.
- Continuously evaluate and improve product marketing strategies to ensure they align with company goals and drive product success.
- Represent the company at industry events and conferences to showcase our products and build brand awareness.
- Embody the company's values and culture, and act as a positive ambassador for ServiceNow in all interactions.
Extensive Technical Background: The Director Of Technical Product Marketing Should Have A Strong Technical Background, With Experience In Software Development, Product Management, Or Engineering. This Will Enable Them To Understand The Complexities Of The Product And Effectively Communicate Its Technical Features And Benefits To Customers.
Proven Experience In Product Marketing: The Ideal Candidate Should Have A Minimum Of 5 Years Of Experience In Product Marketing, Preferably In The Technology Industry. They Should Have A Track Record Of Successfully Launching And Promoting Products, As Well As Creating And Executing Marketing Strategies.
Strong Leadership Skills: As A Director, This Role Requires Strong Leadership Skills To Manage A Team Of Product Marketers. The Candidate Should Have Experience In Hiring, Training, And Mentoring A Team, As Well As Setting And Achieving Goals And Targets.
Excellent Communication And Presentation Skills: The Director Of Technical Product Marketing Will Be Responsible For Presenting Technical Information To Both Technical And Non-Technical Audiences. Therefore, The Candidate Should Have Excellent Communication And Presentation Skills, With The Ability To Simplify Complex Information And Tailor It To Different Audiences.
Knowledge Of The Market And Competitive Landscape: The Director Of Technical Product Marketing Should Have A Deep Understanding Of The Market And Competitive Landscape In Which Servicenow Operates. They Should Be Able To Identify Key Trends, Customer Needs, And Competitive Threats, And Use This Knowledge To Inform Product Positioning And Messaging Strategies.
Market analysis
Brand Development
ROI analysis
Product positioning
Sales Enablement
Competitive intelligence
Thought leadership
Customer Insights
Messaging and storytelling
Technical Expertise
Product Launch Strategy
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director of Technical Product Marketing in Santa Clara, CA, USA is $150,000-$200,000 per year. This may vary depending on the specific company, industry, and individual qualifications and experience.
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ServiceNow is a Santa Clara, California-based software company that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.
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