Customer Marketing Manager, EMEA SMB, SAP Concur

Welcome to SAP Concur! We are looking for a highly motivated and experienced Customer Marketing Manager to join our team in EMEA, with a focus on Small and Medium-sized Businesses. As part of the SAP family, we are a leading provider of integrated travel and expense management solutions. In this role, you will be responsible for developing and executing customer marketing strategies to drive customer engagement and retention within the SMB market. If you are a creative and results-driven individual with a passion for customer success, we would love to have you on board. Join us and be a part of our mission to simplify business travel and expense management for our customers.

1. Develop and execute customer marketing strategies for the EMEA region, with a focus on Small and Medium-sized Businesses.
2. Create targeted and impactful campaigns to drive customer engagement and retention within the SMB market.
3. Collaborate with cross-functional teams to understand customer needs and develop targeted messaging and offers.
4. Monitor and analyze customer data to identify trends and opportunities for marketing initiatives.
5. Utilize various marketing channels, including email, social media, and events, to effectively reach and engage with SMB customers.
6. Develop and maintain relationships with key stakeholders, including sales, product, and customer success teams, to align on messaging and goals.
7. Continuously test and optimize marketing strategies to improve effectiveness and return on investment.
8. Stay updated on industry trends and competition to inform marketing strategies and tactics.
9. Maintain a deep understanding of SAP Concur's products and services to effectively promote them to SMB customers.
10. Act as a brand ambassador and ensure consistency in messaging and branding across all customer communications.
11. Work closely with the sales team to develop targeted marketing campaigns to support lead generation and customer acquisition efforts.
12. Present marketing plans, results, and recommendations to senior management and stakeholders.
13. Manage budget and resources effectively to ensure efficient and successful execution of marketing initiatives.
14. Stay up-to-date with and adhere to relevant laws, regulations, and ethical practices related to marketing and customer data.
15. Act as a subject matter expert on customer marketing within the organization and provide guidance and support to other teams as needed.

According to JobzMall, the average salary range for a Customer Marketing Manager, EMEA SMB, SAP Concur in Feltham TW14 8HD, UK is £50,000-£70,000 per year. However, this can vary depending on factors such as experience, qualifications, and the specific company or organization.

SAP is a multinational software company based in Walldorf, Baden-Württemberg. It develops enterprise software to manage business operations and customer relations. The company is the world's leading enterprise resource planning (ERP) software vendor.