Chief Expert Go-to-Market Lead, SAP SuccessFactors
Welcome to SAP, a world-renowned leader in enterprise software solutions. We are seeking a highly skilled and dynamic individual to join our team as the Chief Expert Go-to-Market Lead for SAP SuccessFactors. In this role, you will be responsible for driving the go-to-market strategy and execution for our cloud-based human capital management software, SAP SuccessFactors. As the go-to-market lead, you will play a crucial role in delivering impactful and innovative solutions to our customers, helping them transform their HR processes and drive business success. To excel in this role, we are looking for a strategic thinker with a strong background in product marketing, a deep understanding of the HR technology market, and a passion for driving results. If you are ready to take on this exciting challenge and make a significant impact on the future of HR technology, then we would love to hear from you.
- Develop and lead the go-to-market strategy for SAP SuccessFactors, including product positioning, messaging, and pricing.
- Collaborate with cross-functional teams including product management, sales, and customer success to develop and execute go-to-market plans.
- Conduct market research and analysis to identify customer needs, competitive landscape, and market trends.
- Create compelling product messaging and value propositions that resonate with target audiences and differentiate SAP SuccessFactors in the market.
- Develop and manage product launch plans and campaigns to drive awareness, demand, and adoption of SAP SuccessFactors.
- Collaborate with sales teams to develop sales enablement materials, including presentations, battle cards, and case studies.
- Develop and manage relationships with key industry analysts, influencers, and partners to drive awareness and credibility for SAP SuccessFactors.
- Monitor and track market trends, competitive activities, and customer feedback to identify opportunities and areas for improvement.
- Develop and manage marketing budgets and track ROI for go-to-market activities.
- Represent SAP SuccessFactors at industry events, conferences, and webinars to showcase our solutions and thought leadership.
- Provide regular updates and reports to senior management on go-to-market strategy and execution.
- Mentor and coach junior team members to drive professional and personal growth.
- Stay informed about the latest trends and best practices in product marketing and the HR technology market.
Extensive Experience In Go-To-Market Strategy And Execution: The Ideal Candidate Should Have A Minimum Of 8-10 Years Of Experience In Developing And Implementing Successful Go-To-Market Strategies For Enterprise Software Products, Specifically In The Hr Tech Space.
In-Depth Understanding Of Sap Successfactors: As The Chief Expert Go-To-Market Lead, The Candidate Must Possess A Thorough Understanding Of Sap Successfactors Suite, Its Features And Capabilities, And How It Aligns With The Overall Sap Product Portfolio.
Strong Leadership And Project Management Skills: This Role Requires The Candidate To Lead A Team Of Go-To-Market Experts And Work Closely With Cross-Functional Teams To Drive Successful Product Launches. The Candidate Should Have Proven Experience In Leading And Managing Complex Projects, With A Track Record Of Delivering Results.
Excellent Communication And Stakeholder Management Skills: The Chief Expert Go-To-Market Lead Will Be Responsible For Communicating Go-To-Market Plans And Strategies To Various Stakeholders, Including Senior Leadership, Sales Teams, And Customers. The Candidate Must Have Strong Communication Skills And The Ability To Influence And Collaborate With Stakeholders At All Levels.
Analytical And Data-Driven Mindset: The Candidate Should Have A Data-Driven Approach Towards Go-To-Market Planning And Execution. They Should Have A Strong Understanding Of Market Trends, Customer Needs, And Competitive Landscape To Make Informed Decisions And Drive Successful Outcomes. Proficiency In Data Analysis Tools And Techniques Is Also Required.
Strategic Planning
Digital Marketing
Brand management
Team Leadership
Market analysis
Product positioning
Channel management
Sales Enablement
Competitive intelligence
Go-to-market strategy
Customer Success
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Chief Expert Go-to-Market Lead, SAP SuccessFactors in Washington, DC 20004, USA is $120,000-$150,000 per year. However, this can vary depending on the specific company, experience level, and other factors.
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SAP is a multinational software company based in Walldorf, Baden-Württemberg. It develops enterprise software to manage business operations and customer relations. The company is the world's leading enterprise resource planning (ERP) software vendor.
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