Senior Manager, Trade Marketing - Digital Appliances

Welcome to Samsung Electronics, a global leader in digital appliances and technology innovation. We are seeking a dynamic and experienced Senior Manager of Trade Marketing to lead our digital appliances division. As the Senior Manager of Trade Marketing, you will be responsible for developing and executing strategic plans to drive sales and enhance brand presence in the market. This is an exciting opportunity to join a fast-paced and rapidly growing team, where your expertise and leadership will play a critical role in driving our success. To excel in this role, you should have a strong understanding of the digital appliances market, a passion for marketing, and a proven track record of delivering results. If you are a driven and strategic thinker with a passion for innovation, then we want to hear from you.

1. Develop and execute strategic plans to drive sales and enhance brand presence in the digital appliances market.
2. Lead and manage a team of trade marketing professionals to achieve departmental goals and objectives.
3. Conduct market research and analysis to identify opportunities and trends in the digital appliances industry.
4. Collaborate with cross-functional teams to develop and implement marketing campaigns and promotions that align with company objectives.
5. Monitor and analyze sales data to identify areas for improvement and make data-driven recommendations.
6. Establish and maintain relationships with key retail partners and distributors to ensure effective partnership and execution of marketing plans.
7. Develop and manage the trade marketing budget, ensuring efficient use of resources to maximize ROI.
8. Stay up-to-date on industry developments and competitor activities, and use this knowledge to inform marketing strategies.
9. Create compelling presentations and training materials to effectively communicate marketing strategies to internal and external stakeholders.
10. Ensure compliance with brand standards and guidelines in all marketing materials and activities.
11. Act as a subject matter expert on digital appliances market trends and consumer behavior, providing insights and recommendations to inform business decisions.
12. Foster a culture of innovation and continuous improvement within the trade marketing team.
13. Represent the company at trade shows, conferences, and other industry events.
14. Work closely with sales teams to develop and implement sales support materials and programs.
15. Provide regular reports and updates to senior management on trade marketing activities and results.

According to JobzMall, the average salary range for a Senior Manager, Trade Marketing - Digital Appliances in Ridgefield Park, NJ, USA is $120,000-$150,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual.

Samsung Electronics Co., Ltd. engages in the manufacturing and selling of electronics and computer peripherals. The company operates its business through following business divisions: Consumer Electronics, Information Technology & Mobile Communications and Device Solutions. The Consumer Electronics business division provides cable television, monitor, printer, air-conditioners, refrigerators, washing machines, and medical devices. The Information Technology & Mobile Communications business division offers handheld products, communication systems, computers, and digital cameras. The Device Solutions business division comprises of memory, system large scale integrated circuit and light emitting diode.