Go to Market & Performance, Product Marketing

Welcome to Samsung Electronics, a global leader in innovative technology and consumer electronics. We are seeking a highly motivated and experienced individual to join our team as the Go to Market & Performance, Product Marketing Specialist. In this role, you will play a vital part in driving the success of our products through effective go-to-market strategies and performance tracking. As a member of our dynamic marketing team, you will have the opportunity to work with cutting-edge products and make a significant impact on our business. If you have a passion for marketing and a drive for results, we encourage you to apply for this exciting opportunity.

1. Develop and implement go-to-market strategies for new and existing products to ensure successful product launches and sustained growth in the market.
2. Conduct market research and analysis to identify consumer trends, competitive landscape, and potential opportunities for product positioning and differentiation.
3. Collaborate with cross-functional teams including product development, sales, and finance to develop and execute product marketing plans.
4. Monitor and track product performance, sales data, and consumer feedback to identify areas for improvement and make data-driven recommendations.
5. Create and deliver compelling product messaging and positioning to effectively communicate product value propositions to target audiences.
6. Plan and execute marketing campaigns and initiatives to increase product awareness, drive sales, and achieve business objectives.
7. Monitor industry trends and competitor activities to stay informed and make strategic adjustments to marketing plans as needed.
8. Develop and maintain relationships with key stakeholders, including retailers, distributors, and partners, to drive successful product launches and ongoing sales.
9. Collaborate with the global marketing team to ensure alignment with overall brand and product strategies.
10. Continuously evaluate and optimize marketing strategies and tactics to achieve maximum ROI and drive continuous improvement.
11. Represent the brand and products at trade shows, events, and other marketing activities.
12. Maintain a thorough understanding of Samsung products, target audiences, and market trends to provide valuable insights and recommendations.

According to JobzMall, the average salary range for a Go to Market & Performance, Product Marketing is between $85,000 and $120,000 per year. However, this can vary depending on factors such as location, experience, and company size. Some individuals in this role may also receive bonuses or commission on top of their base salary.

Samsung Electronics Co., Ltd. engages in the manufacturing and selling of electronics and computer peripherals. The company operates its business through following business divisions: Consumer Electronics, Information Technology & Mobile Communications and Device Solutions. The Consumer Electronics business division provides cable television, monitor, printer, air-conditioners, refrigerators, washing machines, and medical devices. The Information Technology & Mobile Communications business division offers handheld products, communication systems, computers, and digital cameras. The Device Solutions business division comprises of memory, system large scale integrated circuit and light emitting diode.