
Director, Marketing Planning And Strategy, Membership
Are you an experienced marketing professional with a passion for strategy and driving membership growth? Look no further, because Sam's Club is seeking a highly motivated and innovative Director of Marketing Planning and Strategy for our Membership division. In this role, you will have the opportunity to lead a team of talented marketers and shape the direction of our membership program. We are looking for a strategic thinker with a proven track record of developing and executing successful marketing plans, as well as a strong understanding of membership programs and customer acquisition. If you are a results-driven individual with excellent leadership skills, we want to hear from you!
- Develop and execute marketing plans to drive membership growth for Sam's Club.
- Lead and manage a team of marketers to ensure efficient and effective implementation of marketing strategies.
- Conduct market research and analysis to identify trends, opportunities, and consumer insights to inform marketing strategies.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals and objectives.
- Develop and maintain a strong understanding of membership programs and customer acquisition strategies.
- Monitor and analyze marketing performance metrics to inform future strategies and optimize ROI.
- Stay updated on industry trends and best practices in membership marketing to continuously improve and innovate.
- Develop and manage marketing budgets and allocate resources effectively to achieve desired results.
- Work closely with external agencies and vendors to ensure high-quality and timely delivery of marketing materials and campaigns.
- Act as a strategic advisor to senior leadership on marketing plans and initiatives.
- Foster a positive and collaborative team environment, promoting creativity, innovation, and professional growth.
- Communicate effectively with stakeholders at all levels to ensure alignment and buy-in for marketing plans and initiatives.
- Develop and maintain strong relationships with key partners and vendors to support marketing efforts.
- Monitor and ensure compliance with brand guidelines and standards in all marketing efforts.
- Continuously evaluate and improve marketing processes and procedures to drive efficiency and effectiveness.
Bachelor's Or Master's Degree In Marketing, Business Administration, Or Related Field.
Minimum Of 7 Years Of Experience In Marketing Planning And Strategy, Preferably In A Retail Or Membership-Based Organization.
Proven Track Record Of Developing And Implementing Successful Marketing Strategies To Drive Membership Growth And Retention.
Strong Analytical Skills And Ability To Use Data To Inform Marketing Decisions.
Excellent Communication And Leadership Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage Multiple Projects Simultaneously.
Strategic Planning
Marketing Strategy
Campaign Management
Data Analytics
Market analysis
Brand Development
consumer insights
Membership growth
Customer Acquisition
Promotional Strategies
Membership Retention
Communication
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
collaboration
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Marketing Planning And Strategy, Membership in Bentonville, AR, USA is $122,000 to $192,000 per year. However, this can vary depending on factors such as the size and industry of the company, the individual's level of experience and education, and the specific job responsibilities.
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Sam's West, Inc. (doing business as Sam's Club) is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton. Sam's Club operates 600 membership warehouse clubs in the United States in 44 states, Puerto Rico and the U.S Virgin Islands.

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