Senior Manager, Self-Service Marketing Analytics
At Salesforce, we believe in empowering our customers to achieve their full potential through cutting-edge technology and innovative solutions. As the Senior Manager of Self-Service Marketing Analytics, you will play a crucial role in driving the success of our self-service marketing efforts. We are seeking a highly skilled and experienced individual who is passionate about data analysis, has a strong background in marketing, and is a natural leader. Join our dynamic team and make a significant impact on our business and the success of our clients.
- Develop and implement strategies to optimize self-service marketing efforts and drive customer success using data-driven insights.
- Lead a team of data analysts and marketers to ensure the continuous improvement and effectiveness of self-service marketing campaigns.
- Utilize advanced analytical techniques to extract and interpret data to inform decision-making and identify areas for improvement.
- Collaborate with cross-functional teams to develop and execute self-service marketing plans and campaigns.
- Monitor and analyze key metrics to measure the success and impact of self-service marketing efforts.
- Identify industry trends and best practices to stay ahead of the competition and drive innovation in self-service marketing.
- Communicate and present findings and recommendations to senior leadership and stakeholders.
- Develop and maintain a deep understanding of Salesforce products and services to effectively align marketing strategies with business goals.
- Mentor and coach team members to enhance their skills and foster a culture of continuous learning and growth.
- Collaborate with the sales team to identify opportunities for upselling and cross-selling based on self-service marketing data and insights.
In-Depth Knowledge Of Marketing Analytics: A Senior Manager In Self-Service Marketing Analytics At Salesforce Should Have A Strong Understanding Of Marketing Analytics Concepts, Tools, And Techniques. This Includes Experience With Web Analytics, Data Mining, And Predictive Modeling.
Strong Leadership Skills: As A Senior Manager, This Individual Will Be Responsible For Leading A Team Of Analysts And Driving The Self-Service Marketing Analytics Strategy. Therefore, They Should Possess Excellent Leadership Skills, Including The Ability To Guide And Motivate Their Team Towards Achieving Goals.
Experience With Salesforce Products: As A Leading Crm Company, Salesforce Seeks Candidates With Experience Using Their Products, Such As Salesforce Marketing Cloud And Salesforce Analytics. This Ensures They Have A Thorough Understanding Of The Company's Platform And Can Effectively Leverage Its Capabilities.
Strategic Thinking And Problem-Solving Abilities: A Senior Manager In Self-Service Marketing Analytics Must Be Able To Think Strategically And Identify Opportunities For Improvement Within The Self-Service Analytics Program. They Should Also Have Strong Problem-Solving Skills To Address Any Challenges That May Arise.
Excellent Communication And Collaboration Skills: This Role Requires Working Closely With Cross-Functional Teams, Including Sales, Marketing, And Data Science. Therefore, Strong Communication And Collaboration Skills Are Essential To Effectively Gather Requirements, Share Insights, And Drive Alignment Across Teams.
Communication Skills
Project Management
Data Analysis
Marketing Strategy
Market Research
Budget management
Digital Marketing
Data Visualization
Team Leadership
Campaign optimization
Customer Insights
performance tracking
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager, Self-Service Marketing Analytics in Dallas, TX, USA is $121,000 - $156,000 per year. This can vary depending on factors such as experience, company, and specific job duties.
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Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
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