Analyst, Audience Strategy & Architecture

Hello and welcome! We are seeking an experienced Analyst to join our team at Salesforce as our Analyst, Audience Strategy & Architecture. As a company at the forefront of technology and innovation, we are looking for someone who is passionate about data-driven insights and strategy to help us drive growth and success for our business and clients. In this role, you will have the opportunity to work with a dynamic and diverse team to develop audience strategies and create impactful architectures that will shape the future of our company. If you are a driven and analytical individual with a strong understanding of audience targeting and segmentation, we encourage you to apply. Read on to learn more about the qualifications and responsibilities for this exciting position.

1. Conduct research and analyze data to identify audience trends, behaviors, and preferences.
2. Develop and implement audience targeting and segmentation strategies to optimize campaign performance and drive business growth.
3. Collaborate with cross-functional teams to gather insights and align strategies across departments.
4. Utilize data tools and platforms to track, measure, and report on audience performance and make data-driven recommendations for improvements.
5. Stay updated on industry trends and best practices in audience strategy and data analytics.
6. Act as a subject matter expert on audience strategy and provide guidance and support to colleagues.
7. Create and maintain audience architectures to ensure accurate targeting and segmentation across all marketing channels.
8. Monitor and evaluate audience data to identify opportunities for optimization and make adjustments as needed.
9. Develop and deliver presentations and reports to communicate audience insights and strategies to stakeholders.
10. Collaborate with sales and account management teams to understand client needs and develop strategies to meet their objectives.
11. Contribute to the development and implementation of new tools and processes to improve audience targeting and segmentation capabilities.
12. Manage and maintain data privacy and security procedures in compliance with company policies and regulations.
13. Train and mentor junior team members on audience strategy and data analysis techniques.
14. Proactively identify and troubleshoot any issues with data quality or accuracy.
15. Continuously evaluate and improve audience strategy and architecture processes to drive efficiency and effectiveness.

According to JobzMall, the average salary range for a Analyst, Audience Strategy & Architecture in Atlanta, GA, USA is $60,000 - $95,000 per year. However, this range can vary depending on factors such as the specific industry, company size, and level of experience. Additionally, bonuses and benefits may also impact the overall salary for this role.

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.