Marketing Manager, Live Content

San Mateo, CA, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

Welcome to the world of Roblox, an immersive online platform where millions of users come together to create, play, and share experiences. We are currently seeking a highly motivated and creative Marketing Manager to join our team and oversee the development and execution of live content strategies. As a Marketing Manager at Roblox, you will have the unique opportunity to shape and influence the content that our community engages with in real-time. We are looking for a driven individual with a strong understanding of digital marketing, exceptional project management skills, and a passion for creating engaging experiences. If you are a collaborative team player with a knack for innovative ideas and a love for all things gaming, then this could be the perfect role for you.

Develop and implement live content strategies that align with Roblox's overall marketing goals and objectives.
Collaborate with cross-functional teams, including product development, community management, and partnerships, to create and execute engaging and innovative content.
Monitor and analyze market trends, competitor strategies, and community feedback to identify opportunities for growth and improvement.
Plan and manage the budget for live content initiatives, ensuring efficient use of resources and delivering measurable results.
Communicate and coordinate with external partners and influencers to expand the reach and impact of live content campaigns.
Develop and maintain relationships with key stakeholders within the Roblox community, such as developers, creators, and players.
Manage and update content calendars, ensuring timely and relevant updates to keep the community engaged and excited.
Collaborate with the creative team to produce high-quality visuals and assets for marketing campaigns.
Stay up-to-date with the latest digital marketing trends and techniques, using this knowledge to inform and improve live content strategies.
Track and report on the performance of live content campaigns, providing insights and recommendations for future initiatives.

Where is this job?

This job is located at San Mateo, CA, USA

Job Qualifications

Bachelor's Degree In Marketing, Communications, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Marketing, Preferably In The Gaming Or Entertainment Industry.
Proven Track Record Of Successfully Creating And Executing Live Content Marketing Strategies.
Strong Understanding Of Social Media Platforms And Their Use In Marketing Campaigns.
Excellent Project Management Skills And Ability To Work On Multiple Projects Simultaneously.

Required Skills

Social Media
Data Analysis
Event Management
Content Creation
Video Production
Content Strategy
Influencer Marketing
Copywriting
Brand Development
Campaign planning
Community Engagement
Trend

Soft Skills

Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Work ethic
creativity
Teamwork
Adaptability
Problem-Solving

Compensation

According to JobzMall, the average salary range for a Marketing Manager, Live Content in San Mateo, CA, USA is $88,000 - $128,000 per year. This can vary depending on factors such as experience, education, and the specific company or industry the individual works in.

Additional Information

Roblox is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedOctober 16th, 2025

Apply BeforeJune 9th, 2026

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