MarTech Strategy & Marketing Portfolio Manager

Welcome to Regions Financial Co., where we are committed to providing innovative financial solutions to our clients. We are seeking a talented and driven individual to join our team as the MarTech Strategy & Marketing Portfolio Manager. This key role will be responsible for developing and executing marketing strategies that leverage technology to enhance our customer experience and drive business growth. The ideal candidate will have a strong background in marketing and technology, with a passion for driving results and delivering exceptional customer experiences. If you are a strategic thinker with a knack for developing and executing effective marketing plans, we want to hear from you. Come join our team and be a part of our mission to deliver cutting-edge solutions to our valued customers.

1. Develop and execute marketing strategies that leverage technology to enhance the customer experience and drive business growth.
2. Create and manage a portfolio of marketing initiatives that align with the organization's overall goals and objectives.
3. Collaborate with cross-functional teams to identify and implement new marketing technologies and tools.
4. Monitor and analyze market trends, customer behavior, and competitor strategies to inform marketing strategies and tactics.
5. Manage the marketing budget and ensure efficient use of resources to achieve desired results.
6. Lead the development and implementation of customer segmentation and targeting strategies.
7. Oversee the design and execution of marketing campaigns, including email, social media, and digital advertising.
8. Develop and maintain relationships with key stakeholders, including internal teams, external partners, and vendors.
9. Monitor and report on the performance of marketing initiatives, providing insights and recommendations for improvement.
10. Stay up-to-date on emerging marketing technologies and trends, and make recommendations for their adoption.
11. Collaborate with the sales team to align marketing efforts with sales goals and objectives.
12. Foster a culture of continuous improvement and innovation within the marketing team.
13. Ensure all marketing efforts are compliant with relevant laws, regulations, and industry standards.
14. Train and mentor team members, providing guidance and support to help them achieve their full potential.
15. Represent the organization at industry events and conferences to promote our brand and build relationships with potential partners and clients.

According to JobzMall, the average salary range for a MarTech Strategy & Marketing Portfolio Manager in Birmingham, AL, USA is between $85,000 and $120,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some companies may also offer additional benefits and bonuses.

Regions Financial Corporation is a bank holding company headquartered in the Regions Center in Birmingham, Alabama. The company provides retail banking and commercial banking, trust, stockbrokerage, and mortgage services.