
Specialist, Social Media
Implement content plans for promoting and covering Red Bull Motorsports events and other programs through social channels (media management, producing/publishing and community management). Establish tactics for expanding Red Bull's Motorsports social media audience. Ensure opinion leaders, athletes, broadcasters, and participants to be part of the dialogue through scalable social tactics. Maintain and evolve social media standards between Red Bull and its communities. Establish relationships with social opinion leaders in the motorsports space and beyond. Evaluate internal Audience Insights research; test and apply to programming decisions on existing formats. Identify content that appeals to Red Bull consumers and followers of Red Bull Motorsports opinion leaders and athletes.
Knowledge of audience analytics, audience development, and the ability to understand and learn from data
2+ years of experience in creative storytelling and social media campaigns in sports
Experience in owned channels
Experience with social platforms and digital trends and general understanding of SEO best practices
Photoshop
Premiere
Adobe After Effects
Time Management Skills
Audience development
Copyright management
Audience analytics
Creative storytelling
Social media campaign skills
Verbal communication
written communication
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Multi tasker
Driven for excellence
According to JobzMall, the average salary range for a Specialist, Social Media in 1740 Stewart St, Santa Monica, CA 90404, USA is $40,000 to $60,000 per year. The salary range can vary depending on the experience of the specialist, as well as the company.
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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

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